Vice President of Marketing in Washington, DC

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategy

Managing and optimizing the development of products and services to help ensure they meet customers’ needs

Measuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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CRM

EO/IR systems

Salesforce Platform

Targets

Networking

Marketing Activities

QA Management

Brand Awareness

Marketing Strategy

Websites

Salary for Vice President of Marketing in Washington, DC

179883 - 254695

25th percentile

179883

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

212800

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

254695

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Chief Marketing Officer

205153

252368

322525

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130008

157605

195843

Marketing Manager

105735

131670

147630

Marketing Coordinator

63175

76143

91438

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