Vice President of Marketing in Baltimore, MD

Vice President of Marketing Job Description

The vice president of marketing oversees an organization’s marketing strategy and the teams responsible for the development and execution of marketing business plans, including the definition of new markets, branding initiatives, advertising, digital strategy and pricing. This marketing leadership position may report directly to the chief marketing officer (CMO) or CEO. Ten years of marketing experience and five years of management experience are preferred. An MBA may be required.

Typical vice president of marketing duties:

Collaborating with marketing research and analytics teams to collect customer insights that will inform the marketing strategy

Managing and optimizing the development of products and services to help ensure they meet customers’ needs

Measuring the success of all marketing efforts, including their impact on the company’s overall revenue, and sharing results with business leadership

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Salary for Vice President of Marketing in Baltimore, MD

150800 - 201500

25th percentile

150800

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

174980

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

201500

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Chief Marketing Officer

177320

208260

253500

Marketing Director

113100

137020

169000

Marketing Manager

93340

111800

131820

Marketing Coordinator

51740

64220

78260

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