Social Media Manager Salary in Orlando, FL | Robert Half

Social Media Manager in Orlando, FL

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Facebook Insights
Social Media Channels
Instagram
Twitter
Social Media Campaigns
Social Media
Brand Awareness
Marketing Activities
Websites
Social Media Content
Salary for Social Media Manager in Orlando, FL
61358 - 93930
25th percentile
61358
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
76508
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
93930
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
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