Social Media Manager Salary in Orange, CA | Robert Half

Social Media Manager in Orange, CA

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Facebook Insights
Social Media Channels
Instagram
Twitter
Social Media Campaigns
Social Media
Brand Awareness
Marketing Activities
Websites
Social Media Content
Salary for Social Media Manager in Orange, CA
71685 - 109740
25th percentile
71685
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
89385
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
109740
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 97645 116525 138945 Digital Marketing Manager 92925 116230 132750 Digital Marketing Specialist 65785 78765 93515 Digital Project Manager 85255 108855 128620 Web/Mobile Analytics Specialist 84075 100595 127735 Email Marketing Manager 79060 96465 119180 Email Marketing Specialist 60180 73160 86140 SEO Specialist 67555 88795 104430 Paid Search Specialist 63720 79060 96760 Marketing Automation Specialist 72275 88205 110920 Social Media Specialist 59295 70800 84370 Digital Community Manager 61360 75815 87320

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