Social Media Manager Salary in Fort Lauderdale, FL | Robert Half

Social Media Manager in Fort Lauderdale, FL

Social Media Manager Job Description

A social media manager implements an organization’s social media strategy to develop brand awareness, generate inbound traffic and encourage product adoption. This professional leads teams that create and publish content and maintain relationships with user communities on multiple platforms. Strategic thinking and strong project management and organizational skills are critical for this role. Candidates should have deep knowledge of all major social media platforms and maintain an awareness of emerging platforms. Experience using social media management systems like Hootsuite and tools such as Buffer and Klear may be required for this position.

Typical social media manager duties:

Reporting on the progress of various social media tactics using digital analytics and media-tracking toolsCoordinating activities with internal marketing and public relations teams to support their respective missionsEnsuring consistency in the voice of the brand/company and cultivating an engaged social media community

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Facebook Insights
Social Media Channels
Instagram
Twitter
Social Media Campaigns
Social Media
Brand Awareness
Marketing Activities
Websites
Social Media Content
Salary for Social Media Manager in Fort Lauderdale, FL
66825 - 102300
25th percentile
66825
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
83325
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
102300
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 91025 108625 129525 Digital Marketing Manager 86625 108350 123750 Digital Marketing Specialist 61325 73425 87175 Digital Project Manager 79475 101475 119900 Web/Mobile Analytics Specialist 78375 93775 119075 Email Marketing Manager 73700 89925 111100 Email Marketing Specialist 56100 68200 80300 SEO Specialist 62975 82775 97350 Paid Search Specialist 59400 73700 90200 Marketing Automation Specialist 67375 82225 103400 Social Media Specialist 55275 66000 78650 Digital Community Manager 57200 70675 81400

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