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SEO Specialist in Salt Lake City, UT

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Salt Lake City, UT
71010 - 96930
25th percentile
71010
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
82620
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
96930
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 95580 112590 132570 Digital Marketing Manager 85860 107190 122580 Digital Marketing Specialist 61290 73170 86940 Digital Project Manager 79110 101250 119610 Email Marketing Manager 73980 93690 111510 Email Marketing Specialist 55350 68580 79110 Marketing Automation Specialist 75060 86670 102060 Paid Search Specialist 66690 79380 89910 Social Media Manager 67500 84240 103140 Social Media Specialist 55080 65880 78300 Digital Community Manager 56970 70470 81270

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