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SEO Specialist in Miami, FL

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in Miami, FL
72325 - 98725
25th percentile
72325
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
84150
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
98725
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 97350 114675 135025 Digital Marketing Manager 87450 109175 124850 Digital Marketing Specialist 62425 74525 88550 Digital Project Manager 80575 103125 121825 Email Marketing Manager 75350 95425 113575 Email Marketing Specialist 56375 69850 80575 Marketing Automation Specialist 76450 88275 103950 Paid Search Specialist 67925 80850 91575 Social Media Manager 68750 85800 105050 Social Media Specialist 56100 67100 79750 Digital Community Manager 58025 71775 82775

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