Product Marketing Manager in Norfolk, VA

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Norfolk, VA
83600 - 127300
25th percentile
83600
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
106163
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
127300
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 87163 110438 128963 E-Commerce Marketing Manager 85263 99038 118750 Growth Marketing Manager 84788 101413 123263 Demand Generation Manager 82888 98088 117563 Brand Manager 75288 90725 108538 Project Manager – Marketing and Creative 64838 77663 93338 Customer Experience Marketing Manager 56763 71250 85263 Media Director 92150 111388 130150 Digital Media Buyer 56525 66025 81938 Media Planner 56288 66025 79800 Marketing Analytics Manager 92388 107825 125163 Marketing Analytics Specialist 65313 78613 99513 Market Researcher 54863 68163 83838 Event Manager 52488 64125 78850 Event Coordinator 41800 48213 56525

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