Product Marketing Manager in Minneapolis, MN

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenue

Conducting market research to identify customer needs and opportunities

Collaborating with the sales and product development teams to bring the product to market

Developing marketing materials such as brochures, videos, and website content

Analyzing key performance indicators to measure the effectiveness of marketing initiatives

Implementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Minneapolis, MN

92288 - 150870

25th percentile

92288

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

117165

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

150870

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Manager – Marketing and Creative

89078

112885

131878

Growth Marketing Manager

86670

109675

133483

Demand Generation Manager

84530

106198

127063

E-Commerce Marketing Manager

86135

101115

123318

Brand Manager

82658

99510

119038

Project Manager – Marketing and Creative

71423

85600

102988

Customer Experience Marketing Manager

62595

78645

94160

Media Director

98708

119305

139368

Digital Media Buyer

63398

74098

90415

Media Planner

57245

68213

87205

Marketing Analytics Manager

101918

114223

138030

Marketing Analytics Specialist

65538

83193

105663

Market Researcher

60990

73028

93358

Event Manager

58048

69015

82390

Event Coordinator

46278

53500

62595

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