Product Marketing Manager in Chattanooga, TN

Product Marketing Manager Job Description

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. A bachelor’s degree in marketing or a related field is usually required, along with a strong background in strategy development, consumer behavior analysis and digital marketing.

Typical product marketing manager duties:

Creating and executing marketing plans aimed at increasing product adoption and revenueConducting market research to identify customer needs and opportunitiesCollaborating with the sales and product development teams to bring the product to marketDeveloping marketing materials such as brochures, videos, and website contentAnalyzing key performance indicators to measure the effectiveness of marketing initiativesImplementing customer retention and upsell strategies

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Salary for Product Marketing Manager in Chattanooga, TN
78760 - 119930
25th percentile
78760
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
100016
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
119930
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 82116 104044 121496 E-Commerce Marketing Manager 80326 93304 111875 Growth Marketing Manager 79879 95541 116126 Demand Generation Manager 78089 92409 110756 Brand Manager 70929 85473 102254 Project Manager – Marketing and Creative 61084 73166 87934 Customer Experience Marketing Manager 53476 67125 80326 Media Director 86815 104939 122615 Digital Media Buyer 53253 62203 77194 Media Planner 53029 62203 75180 Marketing Analytics Manager 87039 101583 117916 Marketing Analytics Specialist 61531 74061 93751 Market Researcher 51686 64216 78984 Event Manager 49449 60413 74285 Event Coordinator 39380 45421 53253
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