Product Manager Marketing and Creative in Las Vegas, NV

Product Manager Marketing and Creative Job Description

Product managers oversee the development and launch of marketing and creative campaigns designed to promote new or improved products or product lines. They help shape a product’s “story,” which explains the product’s usefulness in meeting target customers’ specific needs and supporting their goals. Product managers need strong communication, collaboration and organizational skills, as their role requires them to work closely with the various teams — such as social media, public relations and sales — responsible for communicating to and engaging with target audiences. Most employers seek candidates with a proven track record of leading marketing and campaign initiatives, and some may prefer to hire product managers with knowledge of or experience in their company’s industry.

Typical product manager marketing and creative duties:

Researching and creating buyer personas (profiles of a product’s ideal customers) and crafting user stories detailing target customers’ needs and goals

Developing go-to-market strategies for new products or product lines

Educating sales teams on a product’s value for customers and ensuring they’re equipped with marketing and creative content that helps communicate that value

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Salary for Product Manager Marketing and Creative in Las Vegas, NV

88245 - 130645

25th percentile

88245

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

111830

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

130645

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Product Marketing Manager

91425

116070

149460

Growth Marketing Manager

85860

108650

132235

Demand Generation Manager

83740

105205

125875

E-Commerce Marketing Manager

85330

100170

122165

Brand Manager

81885

98580

117925

Project Manager – Marketing and Creative

70755

84800

102025

Customer Experience Marketing Manager

62010

77910

93280

Media Director

97785

118190

138065

Digital Media Buyer

62805

73405

89570

Media Planner

56710

67575

86390

Marketing Analytics Manager

100965

113155

136740

Marketing Analytics Specialist

64925

82415

104675

Market Researcher

60420

72345

92485

Event Manager

57505

68370

81620

Event Coordinator

45845

53000

62010

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