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Paid Search Specialist in West Palm Beach, FL

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in West Palm Beach, FL
64838 - 87413
25th percentile
64838
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
77175
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
87413
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 92925 109463 128888 Digital Marketing Manager 83475 104213 119175 Digital Marketing Specialist 59588 71138 84525 Digital Project Manager 76913 98438 116288 Email Marketing Manager 71925 91088 108413 Email Marketing Specialist 53813 66675 76913 Marketing Automation Specialist 72975 84263 99225 SEO Specialist 69038 80325 94238 Social Media Manager 65625 81900 100275 Social Media Specialist 53550 64050 76125 Digital Community Manager 55388 68513 79013

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