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Paid Search Specialist in Seattle, WA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Seattle, WA
79658 - 107393
25th percentile
79658
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
94815
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
107393
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 114165 134483 158348 Digital Marketing Manager 102555 128033 146415 Digital Marketing Specialist 73208 87398 103845 Digital Project Manager 94493 120938 142868 Email Marketing Manager 88365 111908 133193 Email Marketing Specialist 66113 81915 94493 Marketing Automation Specialist 89655 103523 121905 SEO Specialist 84818 98685 115778 Social Media Manager 80625 100620 123195 Social Media Specialist 65790 78690 93525 Digital Community Manager 68048 84173 97073

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