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Paid Search Specialist in Los Angeles, CA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Los Angeles, CA
80893 - 109058
25th percentile
80893
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
96285
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
109058
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 115935 136568 160803 Digital Marketing Manager 104145 130018 148685 Digital Marketing Specialist 74343 88753 105455 Digital Project Manager 95958 122813 145083 Email Marketing Manager 89735 113643 135258 Email Marketing Specialist 67138 83185 95958 Marketing Automation Specialist 91045 105128 123795 SEO Specialist 86133 100215 117573 Social Media Manager 81875 102180 125105 Social Media Specialist 66810 79910 94975 Digital Community Manager 69103 85478 98578

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