Browse jobs Find the right job type for you Explore how we help job seekers Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Preview candidates Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2025 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Diversity and inclusion Browse jobs Find your next hire Our locations

Paid Search Specialist in Denver, CO

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

Looking for a SEM/PPC specialist or a SEM/PPC specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your SEM/PPC specialist staffing needs.
Salary for Paid Search Specialist in Denver, CO
72248 - 97403
25th percentile
72248
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
85995
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
97403
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 103545 121973 143618 Digital Marketing Manager 93015 116123 132795 Digital Marketing Specialist 66398 79268 94185 Digital Project Manager 85703 109688 129578 Email Marketing Manager 80145 101498 120803 Email Marketing Specialist 59963 74295 85703 Marketing Automation Specialist 81315 93893 110565 SEO Specialist 76928 89505 105008 Social Media Manager 73125 91260 111735 Social Media Specialist 59670 71370 84825 Digital Community Manager 61718 76343 88043

Newest Paid Search Specialist jobs

Search Jobs Paid Social Specialist Social Media Coordinator Account Coordinator Marketing Program Manager See More

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology. Find your next hire
Browse Jobs Contract Talent Permanent Talent Consulting Solutions Finance & Accounting Technology Marketing & Creative Administrative & Customer Support Legal Discover Insights Invoice Job Directory Salary Guide Time Reports Contact Us About Robert Half Leadership Careers With Us Locations Investor Center Press Our Brands Supplier Relations Fraud Alert Government Notice Privacy Notice Terms of Use Robert Half Inc. An Equal Opportunity Employer M/F/Disability/Veterans.   Do Not Sell or Share My Personal Information Australia - English Belgium - English Belgium - Nederlands Belgium - Français Brazil - Português Canada - English Canada - Français Chile - Español China - English China - 中文 France - Français Germany - Deutsch Hong Kong, China - English Ireland - English Japan - English Japan - 日本語 Luxembourg - English Luxembourg - Français Netherlands - English Netherlands - Nederlands New Zealand - English Singapore - English Switzerland - Deutsch Switzerland - English Switzerland - Français United Arab Emirates - English United Kingdom - English United States - English