Marketing Manager in San Diego, CA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channels

Overseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelines

Managing the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Facebook Insights

Social Media Channels

CRM

Twitter

Instagram

Marketing Activities

Sales

Websites

Brand Awareness

Social Media

Salary for Marketing Manager in San Diego, CA

97785 - 136530

25th percentile

97785

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

121770

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

136530

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Chief Marketing Officer

189728

233393

298275

Vice President of Marketing

166358

196800

235545

Marketing Director

120233

145755

181118

Marketing Coordinator

58425

70418

84563

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