Marketing Director in Hartford, CT

Marketing Director Job Description

The marketing director is part analyst, part strategist and part manager. This professional supervises a marketing team responsible for developing promotional communications strategy and materials for a company or product. The marketing director’s role can vary depending on a company’s needs and the industry focus, but generally, it centers on managing the marketing process from research and planning to execution and analysis. Duties may also include overseeing the operation of a company’s website or email marketing program and reviewing analytics. This position requires excellent communication, analytical and managerial skills. An MBA is often preferred, as is 5 to 10 years of applicable experience.

Typical marketing director duties:

Preparing short- and long-term marketing plans, including promotional calendars and programs, developing pricing policies and setting budgets

Directing marketing messaging activities and ensuring marketing programs align with public relations initiatives

Tracking and evaluating the results of marketing campaigns and identifying opportunities to drive improvement and grow target market share

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Facebook Insights

Social Media Channels

CRM

Twitter

Instagram

Marketing Activities

Sales

Websites

Brand Awareness

Social Media

Salary for Marketing Director in Hartford, CT

111435 - 167865

25th percentile

111435

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

135090

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

167865

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Chief Marketing Officer

175845

216315

276450

Vice President of Marketing

154185

182400

218310

Marketing Manager

90630

112860

126540

Marketing Coordinator

54150

65265

78375

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