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Marketing Analytics Manager in Greeley, CO

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Greeley, CO
87039 - 117916
25th percentile
87039
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
101583
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
117916
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 82116 104044 121496 E-Commerce Marketing Manager 80326 93304 111875 Growth Marketing Manager 79879 95541 116126 Product Marketing Manager 78760 100016 119930 Demand Generation Manager 78089 92409 110756 Brand Manager 70929 85473 102254 Project Manager – Marketing and Creative 61084 73166 87934 Customer Experience Marketing Manager 53476 67125 80326 Media Director 86815 104939 122615 Digital Media Buyer 53253 62203 77194 Media Planner 53029 62203 75180 Marketing Analytics Specialist 61531 74061 93751 Market Researcher 51686 64216 78984 Event Manager 49449 60413 74285 Event Coordinator 39380 45421 53253

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