An interactive art director leads and manages a cross-functional design team in the conception, design and execution of visual materials for integrated, cross-channel initiatives. This job encompasses both design and execution. Candidates need a keen understanding of concept development, copywriting and storyboarding, and must be able to work cross-platform with various presentation devices. Knowledge of ActionScript, Adobe Create Suite and some coding languages may also be required. Working knowledge of online design, copywriting, search engine optimization (SEO) and information architecture are also preferred.
Typical interactive art director duties:
Translating business objectives into interactive, creative solutionsCreating presentations and project plansMeeting with clients and ensuring successful online representation of their brands, including sophisticated website design, user interface and interactive campaigns
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