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Digital Strategist in Charlotte, NC

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Charlotte, NC
89828 - 124591
25th percentile
89828
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
105814
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
124591
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager 80693 100739 115203 Digital Marketing Specialist 57601 68766 81708 Digital Project Manager 74349 95156 112411 Email Marketing Manager 69528 88051 104799 Email Marketing Specialist 52019 64453 74349 Marketing Automation Specialist 70543 81454 95918 SEO Specialist 66736 77648 91096 Paid Search Specialist 62676 74603 84499 Social Media Manager 63438 79170 96933 Social Media Specialist 51765 61915 73588 Digital Community Manager 53541 66229 76379

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