Digital Strategist Salary in Appleton, WI | Robert Half

Digital Strategist in Appleton, WI

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Facebook Insights
UX
Optimization
Google Analytics
Google AdWords
Digital
Websites
SEO
Campaign Planning
Media Agency
Salary for Digital Strategist in Appleton, WI
67028 - 95378
25th percentile
67028
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
79988
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
95378
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager 63788 79785 91125 Digital Marketing Specialist 45158 54068 64193 Digital Project Manager 58523 74723 88290 Web/Mobile Analytics Specialist 57713 69053 87683 Email Marketing Manager 54270 66218 81810 Email Marketing Specialist 41310 50220 59130 SEO Specialist 46373 60953 71685 Paid Search Specialist 43740 54270 66420 Marketing Automation Specialist 49613 60548 76140 Social Media Manager 49208 61358 75330 Social Media Specialist 40703 48600 57915 Digital Community Manager 42120 52043 59940

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