Digital Marketing Specialist in Pittsburgh, PA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Pittsburgh, PA

53520 - 76080

25th percentile

53520

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

64080

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

76080

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

79440

94800

113040

Digital Marketing Manager

75600

94560

108000

Digital Project Manager

69360

88560

104640

Web/Mobile Analytics Specialist

68400

81840

103920

Email Marketing Manager

64320

78480

96960

Email Marketing Specialist

48960

59520

70080

SEO Specialist

54960

72240

84960

Paid Search Specialist

51840

64320

78720

Marketing Automation Specialist

58800

71760

90240

Social Media Manager

58320

72720

89280

Social Media Specialist

48240

57600

68640

Digital Community Manager

49920

61680

71040

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