Digital Marketing Specialist in Orange, CA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Orange, CA

65785 - 93515

25th percentile

65785

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

78765

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

93515

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

97645

116525

138945

Digital Marketing Manager

92925

116230

132750

Digital Project Manager

85255

108855

128620

Web/Mobile Analytics Specialist

84075

100595

127735

Email Marketing Manager

79060

96465

119180

Email Marketing Specialist

60180

73160

86140

SEO Specialist

67555

88795

104430

Paid Search Specialist

63720

79060

96760

Marketing Automation Specialist

72275

88205

110920

Social Media Manager

71685

89385

109740

Social Media Specialist

59295

70800

84370

Digital Community Manager

61360

75815

87320

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