Content Strategist in Tampa, FL

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Facebook Insights

Social Media Channels

Instagram

Content Management System (CMS)

Websites

Marketing Activities

Blogging

SEO

Social Media

Salary for Content Strategist in Tampa, FL

69105 - 109140

25th percentile

69105

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

90015

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

109140

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Proposal Specialist

68085

81855

92820

Content Manager

69615

81600

97920

Copywriter

65790

80070

93330

Technical Writer – Marketing and Creative

67065

82875

95625

Interactive/Web Copywriter

62475

75735

96390

Copy Editor

52020

68340

78285

Proofreader

48450

57375

68340

Web Content Manager

62730

76755

93330

Web Content Coordinator

52020

60435

70635

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