Content Strategist in Raleigh, NC

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Raleigh, NC

71415 - 112556

25th percentile

71415

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

92891

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

112556

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

71674

84094

100913

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70121

84353

95738

Technical Writer – Marketing and Creative

69345

85646

98843

Copywriter

66758

81248

94703

Interactive/Web Copywriter

64429

78143

98584

Copy Editor

54596

71674

82024

Proofreader

49680

58995

70121

Web Content Manager

69604

80989

96514

Web Content Coordinator

53820

62359

72968

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