Content Strategist in Nashville, TN

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Nashville, TN

70380 - 110925

25th percentile

70380

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

91545

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

110925

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

70635

82875

99450

Proposal Specialist

69105

83130

94350

Technical Writer – Marketing and Creative

68340

84405

97410

Copywriter

65790

80070

93330

Interactive/Web Copywriter

63495

77010

97155

Copy Editor

53805

70635

80835

Proofreader

48960

58140

69105

Web Content Manager

68595

79815

95115

Web Content Coordinator

53040

61455

71910

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