Content Strategist in Memphis, TN

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Memphis, TN

66240 - 104400

25th percentile

66240

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

86160

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

104400

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

66480

78000

93600

Proposal Specialist

65040

78240

88800

Technical Writer – Marketing and Creative

64320

79440

91680

Copywriter

61920

75360

87840

Interactive/Web Copywriter

59760

72480

91440

Copy Editor

50640

66480

76080

Proofreader

46080

54720

65040

Web Content Manager

64560

75120

89520

Web Content Coordinator

49920

57840

67680

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