Content Strategist in Houston, TX

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Houston, TX

75900 - 119625

25th percentile

75900

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

98725

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

119625

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

76175

89375

107250

Proposal Specialist

74525

89650

101750

Technical Writer – Marketing and Creative

73700

91025

105050

Copywriter

70950

86350

100650

Interactive/Web Copywriter

68475

83050

104775

Copy Editor

58025

76175

87175

Proofreader

52800

62700

74525

Web Content Manager

73975

86075

102575

Web Content Coordinator

57200

66275

77550

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