Content Strategist in Houston, TX

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Facebook Insights

Social Media Channels

Instagram

Content Management System (CMS)

Websites

Marketing Activities

Blogging

SEO

Social Media

Salary for Content Strategist in Houston, TX

74525 - 117700

25th percentile

74525

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

97075

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

117700

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Proposal Specialist

73425

88275

100100

Content Manager

75075

88000

105600

Copywriter

70950

86350

100650

Technical Writer – Marketing and Creative

72325

89375

103125

Interactive/Web Copywriter

67375

81675

103950

Copy Editor

56100

73700

84425

Proofreader

52250

61875

73700

Web Content Manager

67650

82775

100650

Web Content Coordinator

56100

65175

76175

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