Content Manager in Washington, DC

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search engines

Confirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approach

Analyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Facebook Insights

Social Media Channels

Twitter

Instagram

Content Management System (CMS)

Media Agency

Websites

Marketing Activities

Social Media

Blogging

Salary for Content Manager in Washington, DC

90773 - 127680

25th percentile

90773

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

106400

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

127680

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

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25th percentile

50th percentile

75th percentile

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