Content Manager in Columbus, OH

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search engines

Confirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approach

Analyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Facebook Insights

Social Media Channels

Twitter

Instagram

Content Management System (CMS)

Media Agency

Websites

Marketing Activities

Social Media

Blogging

Salary for Content Manager in Columbus, OH

66885 - 94080

25th percentile

66885

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

78400

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

94080

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Strategist

66395

86485

104860

Proposal Specialist

65415

78645

89180

Copywriter

63210

76930

89670

Technical Writer – Marketing and Creative

64435

79625

91875

Interactive/Web Copywriter

60025

72765

92610

Copy Editor

49980

65660

75215

Proofreader

46550

55125

65660

Web Content Manager

60270

73745

89670

Web Content Coordinator

49980

58065

67865

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