Chief Marketing Officer in Grand Rapids, MI

Chief Marketing Officer Job Description

The chief marketing officer (CMO) leads all aspects of, and manages the teams responsible for, a company’s overall marketing operations. The CMO must be knowledgeable of multiple specialized disciplines — both analytical and creative — including production, legal, financial and IT. This role requires excellent leadership, organizational and communication skills.

Typical chief marketing officer duties:

Overseeing brand and digital strategy, product development, advertising, promotions, and partnerships

Reviewing and coordinating marketing budgets, campaigns and vendor contracts to meet organizational goals

Taking charge of sales, product management, customer service, customer retention and other functions

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CRM

Facebook Insights

Social Media Channels

Optimization

Marketing Activities

Sales

Brand Awareness

Websites

Branding

Salary for Chief Marketing Officer in Grand Rapids, MI

132655 - 208550

25th percentile

132655

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

163185

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

208550

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Vice President of Marketing

116315

137600

164690

Marketing Director

84065

101910

126635

Marketing Manager

68370

85140

95460

Marketing Coordinator

40850

49235

59125

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