Set Up for Digital Marketing Success
Having the right people in place is essential for bringing digital projects to life. How does the strength and makeup of your team stack up?
Do you feel your company has the structure to support the seamless integration between marketing and information technology (IT) for digital marketing projects?
| IT EXECUTIVES | CREATIVE EXECUTIVES | |
|---|---|---|
| YES | 54% | 73% |
| NO | 42% | 24% |
| DON’T KNOW | 3% | 3% |
What is your company doing to support a digital marketing strategy?*
| IT EXECUTIVES | CREATIVE EXECUTIVES | |
|---|---|---|
| TASKING EMPLOYEES IN IT AND MARKETING TO COLLABORATE MORE CLOSELY | 47% | 68% |
| BRINGING IN TALENT WITH TECHNICAL AND MARKETING SKILLS TO FOCUS ON DIGITAL STRATEGY | 44% | 46% |
| USING OUTSIDE DIGITAL MARKETING AGENCIES | 34% | 45% |
| NONE OF THESE | 33% | 18% |
Sources:
Robert Half Technology survey of more than 2,500 U.S. chief information officers. The Creative Group survey of more than 400 U.S. advertising and marketing executives.
Responses may not total 100 percent due to rounding.
*Multiple responses permitted.
© 2015 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Vet.
