If you could work from home or your favorite coffee shop, would you? Research shows more creative professionals are working outside the office during business hours. I'm one of them.
You might not know it, but I work from home two days a week. It's a privilege I've had for almost two years now, along with other colleagues whose jobs, like mine, can be done from just about anywhere. Having made the daily commute to the office for nearly a decade, it's a perk I value, especially because I realize not everyone has this opportunity.
The arrangement offers both perks (less time on the road means more time in the kitchen) and drawbacks (fewer casual conversations with coworkers about "The Bachelor"). More importantly, I've found I can be just as (if not more) productive working at home versus the office. So, you can be sure I'll take advantage of this company benefit for as long as I can.
I'm not alone. According to TCG's research, one-third of advertising and marketing executives said the percentage of creative staff working remotely is higher than three years ago; only 4 percent said it's lower. Take a look at the infographic below for the complete details.
But what's in it for companies?
Offering remote working arrangements doesn't just benefit employees – it can help the employer, too. In our survey, executives said gaining access to talent outside of their immediate geographic area and improving morale and retention rates are the greatest benefits of these programs.
Remote Working on the Rise
1/3 of advertising and marketing executives said the percentage of creative staff who work remotely today is higher than it was three years ago.
| 10% said much higher |
| 23% said somewhat higher |
| 59% said about the same |
| Only 4% said lower |
Top 3 Benefits of Offering Remote Work Options
| #1 Access to talent outside your geography |
| #2 Improved retention and morale |
| #3 Increased productivity |
Source: The Creative Group survey of more than 400 marketing and advertising executives in the United States
