HOT HIRING AREAS IN MARKETING
Percentages of inhouse and agency marketing leaders who plan to add staff in the following areas in 2022.*
Digital marketing |
Inhouse 44% |
Agency 52% |
Marketing technology and automation |
Inhouse 36% |
Agency 47% |
Customer experience |
Inhouse 41% |
Agency 40% |
Content marketing |
Inhouse 40% |
Agency 38% |
Marketing research and analytics |
Inhouse 32% |
Agency 47% |
Email marketing |
Inhouse 35% |
Agency 25% |
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*Top responses shown. Multiple responses permitted.
Source: Robert Half survey of more than 230 managers in marketing and creative in the U.S.
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