HIRING CLIMATE FOR CREATIVES
June 2017 Update
What are your company’s hiring plans for full-time creative employees?
| Second half of 2017 | First half of 2017 | |
|---|---|---|
| Expanding – adding new positions | 9% | 12% |
| Maintaining – only filling vacated positions | 64% | 67% |
| Freezing – not filling vacated or creating new positions | 21% | 20% |
| Reducing – eliminating positions | 4% | 0% |
| Don’t know | 0% | 1% |
How challenging is it for your company to find skilled creative professionals today?
| 9% Very challenging |
| 36% Somewhat challenging |
| 30% Not challenging |
| 26% Not applicable/not looking |
Top areas creative executives expect to hire for in the second half of 2017:
| 24% Account services |
| 21% Mobile design/development |
| 21% Marketing research |
| 20% Public relations |
Most challenging areas for companies to fill:
| 1. Media services |
| 2. Customer experience |
| 3. Account services |
| 4. Public relations |
Sources: The Creative Group survey of more than 400 advertising and marketing executives in the United States. Responses may not total 100 percent due to rounding.
© 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
