HIRING CLIMATE FOR CREATIVES
June 2016 Update
What are your company’s hiring plans for full-time creative employees?*
| Second half of 2016 | First half of 2016 | |
|---|---|---|
| Expanding/adding new positions | 13% | 11% |
| Maintaining/filling vacated positions | 59% | 76% |
| Freezing/not filling vacated or new positions | 3% | 1% |
| Reducing/eliminating positions | 3% | 1% |
| Don't know | 0% | 1% |
How challenging is it for your company to find skilled creative professionals today?
| 46% Not challenging |
| 34% Somewhat challenging |
| 7% Very challenging |
| 13% Not applicable/not looking |
Top areas creative executives expect to hire for in the second half of 2016
| 18% Content marketing |
| 18% Brand/product management |
| 18% Digital marketing |
| 18% Web design/production |
Most challenging areas for companies to fill:
| 1. Web design/production |
| 2. Customer experience |
| 3. Brand/product management |
| 4. Content marketing |
Source: The Creative Group survey of 400 marketing and advertising executives in the United States
*Responses may not total 100 percent due to rounding.
© 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
