HIRING CLIMATE FOR CREATIVES
June 2015 Update
What are your company’s hiring plans for full-time creative employees?
| Second half of 2015 | First half of 2015 | ||
|---|---|---|---|
| Expanding/adding new positions | 21% | 33% | |
| Maintaining/filling vacated positions | 65% | 56% | |
| Freezing/not filling vacated or new positions | 13% | 5% | |
| Reducing/eliminating positions | 1% | 6% |
How challenging is it for your company to find skilled creative professionals today?*
| 35% Somewhat challenging |
| 38% Not challenging |
| 21% Not applicable/not looking |
| 7% Very challenging |
Top areas creative executives expect to hire in for the second half of 2015
| 27% Creative/art direction |
| 27% Account services |
| 26% Content marketing |
| 26% Interactive media |
Most challenging areas for companies to fill:
| 1. Brand/product management |
| 2. Account services |
| 3. Web design/production |
| 4. Public relations |
| 5. Marketing research |
Source: The Creative Group survey of more than 400 marketing and advertising executives in the United States
*Responses do not total 100 percent due to rounding.
© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Vet. 06-15
