ARE YOU MANAGEMENT MATERIAL?
Which factor weighs most heavily when your company promotes professionals to management roles?
| 53% Motivational or leadership skills |
| 19% Interpersonal or soft skills |
| 13% Strategic business expertise |
| 8% Technical expertise |
| 7% Seniority or tenure with the company |
Source: The Creative Group survey of 400 U.S. advertising and marketing executives
