2022 Salary Guide from Robert Half
Numbers Worth Knowing
4 Hiring Trends Marketing Managers Need to Know
Employers need marketing and creative talent and are adjusting their strategies to overcome hiring challenges.
54% of marketing and creative managers plan to hire during the second half of 2021.
60% said their company starts local and broadens its search if too much time passes without finding skilled candidates.
E-commerce drives project and hiring needs.
Companies seek professionals who can deliver engaging customer experiences and heighten brand awareness.
Organizations look for creative professionals who can develop intuitive UX and UI designs and marketers proficient in analytics and content strategy.
Top performers may look elsewhere.
46% of marketing and creative professionals said they feel more burned out than they did a year ago.
More than 1 in 3 marketing and creative professionals plan to look for a new job.
The hottest marketing and creative jobs include:
| Content strategists |
| Copywriters |
| Digital marketing managers |
| Email marketing managers |
| Front-end developers |
| Graphic designers |
| Marketing analytics specialists |
| UX and UI designers |
Get the numbers worth knowing at roberthalf.com/salary-guide.
Robert Half Talent Solutions
Source: Robert Half surveys of more than 110 senior managers with hiring responsibilities and approximately 70 professionals working in marketing and creative in the U.S.
© 2021 Robert Half International Inc. An Equal Opportunity Employer M/F/Disability/Veterans.
