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We are offering an exciting opportunity for a Manager of Marketing Analytics in Atlanta, Georgia, United States. In this role, you will be required to utilize data from various sources to analyze and improve our marketing efforts. You will also be responsible for synthesizing large and complex data sets to identify actionable insights that support business growth through new customer acquisition.

Responsibilities:

• Utilize data from a variety of sources, both internal and external, to analyze and improve our marketing performance.

• Synthesize large and complex data sets to identify actionable insights.

• Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.

• Design and create reports and interactive dashboards to evaluate business performance and identify areas for improvement.

• Collaborate with third-party measurement partners and internal and external teams for platform setup, onboarding, and user management.

• Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.

• Lead testing and optimization efforts with detailed post-impact analysis.

• Track and report on spend effectiveness, KPIs, trends, campaign, and creative performance.

• Organize, clean, manipulate, merge, and label various data sets for analysis.

• Work cross-functionally with internal teams and external media agency to continuously improve measurement processes and setup.

• Monitor emerging trends across the digital ecosystem and identify emerging opportunities.

• Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.

• Possess a minimum of 5 years of experience in a marketing analytics role or a related field.
• Expertise in CRM tools is essential for managing customer relationships.
• Proficiency in Facebook Insights to effectively analyze and leverage social media data.
• Hands-on experience with Google AdWords to manage and optimize advertising campaigns.
• Mastery of Google Analytics for tracking, reporting, and analyzing website performance.
• Familiarity with LinkedIn analytics for understanding and improving social media engagement.
• Strong skills in analytics to interpret data and make informed marketing decisions.
• Experience in budget processes to effectively manage marketing spend.
• Excellent campaign planning skills to develop and implement effective marketing strategies.
• Strong communication skills to effectively collaborate with team members and present insights.
• Competency in competitor analysis to identify market trends and opportunities.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

169 results for Marketing Analytics Manager

Marketing Analytics Manager We are offering an exciting opportunity for a Manager of Marketing Analytics in Atlanta, Georgia, United States. In this role, you will be required to utilize data from various sources to analyze and improve our marketing efforts. You will also be responsible for synthesizing large and complex data sets to identify actionable insights that support business growth through new customer acquisition. Responsibilities:• Utilize data from a variety of sources, both internal and external, to analyze and improve our marketing performance.• Synthesize large and complex data sets to identify actionable insights.• Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.• Design and create reports and interactive dashboards to evaluate business performance and identify areas for improvement.• Collaborate with third-party measurement partners and internal and external teams for platform setup, onboarding, and user management.• Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.• Lead testing and optimization efforts with detailed post-impact analysis.• Track and report on spend effectiveness, KPIs, trends, campaign, and creative performance.• Organize, clean, manipulate, merge, and label various data sets for analysis.• Work cross-functionally with internal teams and external media agency to continuously improve measurement processes and setup.• Monitor emerging trends across the digital ecosystem and identify emerging opportunities.• Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.

Integrated Marketing Manager HYBRID IN HOUSTONWe are seeking a highly-skilled and analytical Integrated Marketing Manager to join our dynamic team! In this role, you will collaborate with the strategy team and channel managers to create and execute innovative content and campaigns across paid, earned, and owned channels. With hands-on experience managing ads and a broad knowledge of content strategy and management, you will play a pivotal role in driving campaign success, optimizing performance, and implementing new approaches to elevate marketing efforts and fuel growth.Key Responsibilities:<ul><li>Campaign Management: Plan, execute, and manage global integrated campaigns across paid, owned, and earned channels.</li><li>Strategic Planning: Develop analytics-driven plans to optimize budgets and achieve company goals.</li><li>Full-Funnel Marketing: Own the full-funnel marketing strategy, ensuring alignment in creative, audience targeting, media placement, and landing page optimization.</li><li>Channel Optimization: Lead channel strategy, execution, and performance for media channels while testing alternative marketing campaigns and methods.</li><li>Collaborative Planning: Work with team members on developing cohesive marketing plans that align with brand strategy, business objectives, and market trends.</li><li>Testing and Optimization: Implement ongoing testing strategies (e.g., A/B testing) for creative assets to continually improve performance.</li><li>Email Marketing: Recommend, coordinate, and execute email marketing campaigns, including A/B testing and analyzing campaign performance.</li><li>Content Strategy: Support content strategy by identifying key themes, contributing to the editorial calendar, and identifying assets for effective execution.</li><li>SEO & SEM: Assist in the development and execution of SEO and SEM strategies to drive website traffic, engagement, and rankings.</li><li>Performance Analysis: Perform in-depth analysis of marketing activities to provide actionable insights for channel improvement and growth.</li><li>Analytics and KPIs: Collaborate with the Technology & Analytics Manager to define and track key performance indicators.</li><li>Post-Mortem Analysis: Lead post-campaign evaluations to summarize insights, share learnings, and inform future initiatives.</li><li>Account-Based Marketing: Develop and implement scalable account-based marketing strategies.</li><li>Website Optimization: Advise on website structure, content, and optimization strategies to maximize impact.</li></ul>

Marketing Analyst Our client is seeking a full time/direct hire Marketing Analyst to join their team on site in Atlanta, GA. We are seeking a highly skilled Marketing Analyst with deep technical expertise in Google Analytics 4 (GA4) to join our team. This role is ideal for a candidate with a dynamic advertising agency background who is passionate about driving effective marketing campaigns through detailed data analysis and actionable insights. The Marketing Analyst will be responsible for leveraging GA4 to set up properties, configure events, track conversions, and deliver high-quality custom reports. Candidates should demonstrate strong proficiency with UTM tracking, Google Tag Manager implementation, and communication of complex data discoveries to non-technical stakeholders. Experience with data visualization tools, such as Google Data Studio, is an added advantage. Responsibilities:<ul><li>Google Analytics 4 Expertise:</li><li>Set up and configure GA4 properties, ensuring accurate data collection and integrity.</li><li>Design and implement custom events and conversion tracking to align with campaign goals (Source: Robert Half Marketing & Creative Guide).</li><li>Build custom reports and dashboards to monitor performance metrics such as acquisition, engagement, and monetization trends.</li><li>UTM and Conversion Tracking:</li><li>Generate precise UTM parameters to track the effectiveness of marketing campaigns </li><li>Configure goals and conversions in GA4 to measure campaign success accurately.</li><li>Data Analysis and Insights:</li><li>Extract actionable insights from GA4 reports, such as acquisition paths, user engagement, churn rates, and monetization behavior.</li><li>Surface data-driven recommendations to improve marketing strategies and campaign ROI </li><li>Translate technical findings into simplified, actionable insights for non-technical stakeholders.</li><li>Google Tag Manager Implementation:</li><li>Set up and manage tracking tags using Google Tag Manager for seamless integration with GA4.</li><li>Troubleshoot tag and tracking issues to optimize data collection.</li><li>Visualization and Reporting:</li><li>Create impactful data visualizations using Google Data Studio to present findings and trends.</li><li>Collaborate with marketing and creative teams to deliver reports that meet client needs.</li></ul>

Digital Marketing Manager A Digital Marketing Analyst job description typically involves analyzing data from various digital marketing channels to identify trends, measure campaign performance, and provide actionable insights to optimize strategies and maximize ROI, requiring strong analytical skills, proficiency in data analysis tools like Google Analytics, and excellent communication to present findings to stakeholders effectively; key responsibilities include data collection, reporting, campaign performance evaluation, trend analysis, and recommending data-driven improvements across digital marketing channels like SEO, social media, and email marketing. Key Responsibilities: <ul><li>Data Analysis and Reporting: Extract and analyze data from various digital marketing channels (website traffic, social media engagement, PPC campaigns, email marketing) using analytics platforms to identify trends and patterns. </li><li>Campaign Performance Evaluation: Monitor and measure the effectiveness of digital marketing campaigns across different channels, tracking key metrics like conversion rates, click-through rates, and ROI. </li><li>Trend Analysis: Identify emerging trends in the digital marketing landscape and assess their potential impact on the business. </li><li>Actionable Insights: Translate data analysis into actionable insights and recommendations to improve marketing strategies and optimize campaign performance. </li><li>Dashboard Creation: Develop and maintain comprehensive dashboards to visualize key performance indicators (KPIs) and effectively communicate data to stakeholders. </li><li>A/B Testing: Conduct A/B testing on website elements, landing pages, and email marketing campaigns to identify optimal variations for improved engagement and conversion. </li><li>Competitive Analysis: Monitor competitor digital marketing strategies and identify opportunities for differentiation. </li><li>SEO Optimization: Analyze website performance for search engine optimization (SEO) and recommend improvements to organic search rankings. </li><li>Social Media Analytics: Track social media performance across platforms, analyze audience engagement, and suggest improvements to social media strategies. </li></ul>

Marketing Director (B2C) We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns. Responsibilities: • Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.

Marketing Manager Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. Responsibilities: <ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify trends, customer preferences, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </li></ul>

Marketing Manager This is a full time/direct hire hybrid role with our client in Atlanta, GA. We are offering an exciting opportunity for a Marketing Manager in Atlanta, GA. In this role, you will be leading a team of marketing coordinators and graphic designers, and will be instrumental in supporting our regional business development goals. Your focus will be in the areas of proposal, process management, scheduling, resource allocation, and supervision and mentoring of marketing staff. Responsibilities:• Lead and manage a team of marketing coordinators and graphic designers• Oversee the development and management of proposal processes, scheduling, and resource allocation• Provide supervision and mentorship to regional marketing staff• Stay abreast of industry developments and tools, and share this knowledge with team members• Ensure the quality of submittals and marketing materials• Coordinate strategic-level pursuits• Assist in the writing and editing of technical and non-technical proposal sections• Lead in the preparation of interviews, including coordination and coaching of presenters• Analyze client accounts and plan winning strategies• Participate in business development meetings and contribute to opportunity tracking and revenue forecasting• Manage the CRM database within the region and maintain standards• Monitor and support outside marketing activities, such as conferences, open house events, and trade shows.

Director of Marketing/Communications We are offering a permanent employment opportunity for a Director of Marketing/Communications in New York, New York. In this role, you will be integral to the development and execution of strategic marketing plans to increase brand awareness and drive business growth. You will be involved in marketing oversight for various events, programs, and initiatives while managing a team of marketing professionals and external agencies. Responsibilities: • Develop and implement strategic marketing plans to enhance brand awareness and engagement. • Utilize AI technologies to innovate strategies and solutions that boost customer engagement. • Oversee the promotion and marketing for all events, programs, and initiatives. • Manage and supervise a team of marketing professionals, including directors and VPs. • Coordinate with external marketing, digital, advertising, and creative agencies to execute marketing strategies. • Drive visitor traffic, ticket sales, and viewership through effective marketing strategies. • Leverage skills in CMS, CRM, Google AdWords, Google Analytics, and Facebook Insights to maximize marketing efforts. • Plan and execute campaigns and manage marketing collaterals. • Ensure effective promotion of events and respected Honors Tributes. • Monitor and enhance digital growth and marketing analytics.

Web Analytics Specialist Robert Half Marketing & Creative is looking for a Web Analytics Specialist for one of our clients in Charlotte, NC! Position Summary: We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.Key Responsibilities:<ul><li>Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success.</li><li>Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements.</li><li>Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking.</li><li>Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies.</li><li>Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders.</li></ul>

Marketing Manager Robert Half Marketing & Creative is looking for a Marketing Manager to join a team in Winter Park, CO. The chosen individual will play a pivotal role in crafting marketing strategies, managing advertising initiatives, driving business growth, and overseeing budget allocations. *ONLY CANDIDATES WHO ARE WILLING TO RELOCATE SHOULD APPLY* This is a fully on site position. Responsibilities: • Develop and execute annual marketing strategies to meet revenue targets and growth opportunities• Direct and supervise the creation and maintenance of comprehensive marketing calendars across various audiences• Collaborate with media agencies to create impactful marketing, advertising, and go-to-market strategies• Utilize strong strategic planning and project management skills to advance key initiatives• Develop engaging promotions to meet business objectives• Provide strategic direction for media agency on marketing strategies and target audiences to meet Resort KPIs• Ensure timely completion and trafficking of advertising and creative deliverables• Analyze media analytics to develop plans and recommendations based on insights and results• Conduct thorough resort analysis to understand business drivers, brand health, and identify growth opportunities• Collaborate with marketing team, cross-functional teams, and agencies to discover valuable guest insights that inform growth plans• Develop and maintain budget allocations in cooperation with senior marketing personnel• Effectively lead and develop team members to foster a collaborative and high-performing work environment.

Marketing Manager We are looking for a Marketing Manager to join our team in Englewood, Colorado. In this role, you will be developing and implementing content strategies, managing social media activities, and driving marketing initiatives to increase sales growth. Responsibilities• Develop and execute marketing programs from inception to completion, utilizing internal resources and fostering teamwork• Collaborate with various teams on an array of materials such as creative briefs, web pages, presentations, videos, social media posts, and marketing materials• Create engaging promotional videos for brand promotion across various social media platforms and websites• Optimize and edit graphic and video content suitable for different social media platforms• Participate in video projects from conceptualization to delivery, including storyboard, design, animation, and production• Generate graphics, illustrations, and other creative materials for the web, social media, and other digital platforms in line with our brand and values• Leverage customer insights, market analysis, and marketing best practices to formulate successful strategies• Conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies• Collaborate with email, performance marketing, and web teams to design and evolve lead-nurturing tactics• Manage content and updates for customer touch points, participate in events, and provide sales support• Analyze customer and market insights to inform outreach strategies, increase customer conversions, and generate more leads with experience in the field• Present marketing programs, strategies, and budgets to internal and external teams, as well as senior leaders• Design infographics and presentation materials to simplify complex concepts and data• Oversee the design and uploading process for all project materials, adhering to best practices for using a content management system• Maintain internal databases for designs, photography, and video.

Director of Growth Marketing We are in search of a Director of Growth Marketing to join our San Diego-based team. As a Director of Growth Marketing, you will be instrumental in strategizing and executing customer acquisition plans, managing digital advertising across various platforms, and overseeing budget allocation for maximum efficiency. This role operates within the industry and demands proficiency in Google Analytics, DTC, Performance Marketing, Growth marketing, Paid Search, and Paid Social. Responsibilities: • Strategize and execute customer acquisition plans in alignment with our revenue goals. • Manage digital advertising on social, search, affiliate, display, and streaming platforms. • Allocate budgets strategically to maximize efficiency and performance. • Oversee internal campaign execution on key social platforms. • Discover and scale emerging channels to drive long-term growth. • Align marketing efforts with brand initiatives and promotional timelines. • Track and refine key metrics like ROI, acquisition costs, conversion rates to enhance efficiency. • Collaborate with analytics teams to ensure data accuracy and provide actionable insights. • Leverage quantitative analysis to refine media strategy, creative impact, and audience targeting. • Oversee significant annual media investment, ensuring smart allocation. • Develop forecasts and scenario plans in partnership with Finance. • Present performance reports with key takeaways and recommendations to leadership. • Lead external partnerships across digital, streaming, and affiliate channels. • Maintain close relationships with platform representatives to leverage new opportunities. • Collaborate across departments to refine messaging, landing pages, and creative assets. • Improve processes for seamless teamwork on growth initiatives.

Manager, Marketing We are offering an exciting opportunity for a Manager, Marketing in the non-profit industry based in BALTIMORE, Maryland. The role involves overseeing the promotion of our services and events, strategically enhancing brand awareness, and engaging target audiences towards conversion. Responsibilities: • Oversee the creation and distribution of marketing materials for our services and events • Lead efforts to increase brand awareness and engagement with our target audience • Utilize digital platforms for promotional activities, including the website and social media channels • Manage day-to-day operations of the marketing team, ensuring efficient workflow and goal alignment • Spearhead the development and execution of e-newsletters and alerts to keep our audience updated and engaged • Ensure the production of high-quality print materials for promotional purposes • Implement the use of 'HubSpot' to streamline marketing processes and improve results • Develop and execute strategies for audience segmentation to better target marketing efforts • Oversee the creation of event materials to promote our activities and engage potential customers • Continually assess and adapt marketing strategies to better promote our goals and impact.

Marketing Manager Robert Half's Marketing & Creative client is looking for a Marketing Manager for a 6-10+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates should be open to going onsite 1 day-per-week. The Marketing Manager will create and implement multi-channel campaigns (email, digital ads, social media, PR, and more) for promoting digital services, collaborate with experts to produce white papers, videos, blogs, and other materials to support thought leadership and marketing goals, and lead marketing for significant thought leadership projects to drive brand awareness and generate leads. If interested and available, apply today!

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

DIRECTOR OF E-COMMERCE (DIRECT HIRE PERMANENT) DIRECTOR OF E-COMMERCEONLINE SALES - E-COMMERCE WEBSITE DIRECTOR LOCATION: ONSITE DAILY IN DES MOINES IOWA. **RELOCATION ASSISTANCE OFFERED DRIVEN, CREATIVE TEAM + PEOPLE WORKING WITH A PASSION!!! · Hands On Position where you will work with all areas of this Consumer Goods Company. MARKETING MEETS TECH + MEETS E-COMMERCE MERCHANDISING in this position. You will be responsible for driving ONLINE SALES! ******For immediate, confidential consideration on this Direct Hire PERM FTE permanent position, contact me directly, Carrie Danger, SVP Permanent Placement Team,m ONE CLICK APPLY on our Robert Half website to THIS posting. My Email is on my LinkedIN profile.****** You must be able to work with a full Marketing Team who will drive Customer Acquisition. YOU will be responsible for driving Customer Conversion, OnLine Sales1 , & Data Analytics. Customer UX – Customer Experience PLUS Customer Acquisition ONSITE This cannot be remote. you must relocate. Did you know that one of the biggest reasons people love their jobs is high engagement, innovation, and to think outside the box and make changes and make a difference! THIS company is looking for a CHANGE AGENT !

Marketing Manager We are in search of a Marketing Manager to become part of our team located in Manasquan, New Jersey. In this role, your main focus will be on developing and implementing our corporate communications plan, monitoring client communication strategies, and fostering vendor relationships. This role is situated within the industry and provides an engaging workplace. Responsibilities: • Formulate and execute a comprehensive corporate communications plan in line with the company's vision and strategy. • Implement metrics and measurement plans to assess the effectiveness of corporate communications. • Manage all client communication strategies, ensuring the quality of deliverables. • Develop and maintain relationships with vendors to create long-term strategies and improve processes and operations. • Work closely with internal project stakeholders to ensure alignment and support. • Ensure that vendors fulfill contractual obligations, delivering quality products and services on time. • Collaborate with all departments to ensure consistent messaging and branding. • Supervise all graphic design direction. • Evaluate project demands to manage scope, supply, and appropriate staffing to complete plans within the defined budget and schedule. • Foster a productive environment for the creative team, providing both creative and technical leadership.

Sales & Marketing Director We are in the hunt for a Sales & Marketing Director to become a part of our manufacturing team, stationed in Newark, New Jersey. The role involves oversight of our sales and marketing initiatives, with a focus on growing brand awareness and improving our market positioning. Responsibilities: • Develop and implement strategic marketing plans to enhance brand visibility • Utilize Google Analytics and Facebook Insights for market research and analysis • Manage and optimize advertising campaigns through platforms like Google AdWords • Leverage CRM systems for efficient customer relationship management • Oversee the budgeting process to ensure optimal use of resources • Use Adobe Creative Cloud for creating compelling marketing materials • Plan and coordinate marketing campaigns aligning with company objectives • Maintain clear and effective communication with the team and stakeholders • Monitor and analyze the effectiveness of marketing initiatives and campaigns • Ensure all marketing activities adhere to the company's brand guidelines.

Strategic Marketing Manager Strategic Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications. ***Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.*** Responsibilities: Strategic Planning<ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul> Market Research and Analysis<ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul> Product Positioning and Messaging<ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul> Sales Enablement<ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul>

Digital Marketing Manager We are introducing an exciting opportunity in the Manufacturing industry, based in Minneapolis, Minnesota. The role is for a Digital Marketing Manager who will be a part of our dynamic team. The workplace is a 5 day per week on-site role. Responsibilities: • Lead the strategic analysis and reporting of digital customer journeys • Ensure the optimization and accuracy of data management • Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic • Develop robust tracking solutions and navigate privacy regulations • Manage marketing analytics tools and maintain data accuracy • Direct the creation of dashboards and data visualization • Spearhead A/B testing and tagging initiatives • Oversee a team and maintain budget accountability • Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition • Ensure brand awareness and consumer awareness through effective campaign planning.

Product Marketing Manager We are in search of a dedicated Product Marketing Manager to become a part of our dynamic team. The role is focused on the intersection of Artificial Intelligence (AI), Cloud Technologies, and CRM, located in New Jersey. This role provides a long term contract employment opportunity, offering the chance to work with Facebook Insights, GMail, and other essential tools to enhance brand awareness and manage budgets effectively. Responsibilities: • Develop and implement marketing strategies for our product portfolio, leveraging Artificial Intelligence (AI) and Cloud Technologies.• Drive brand awareness initiatives, ensuring a consistent and impactful brand message across different platforms.• Manage the planning and execution of marketing campaigns, ensuring alignment with overall business objectives.• Oversee collateral management, ensuring all marketing materials are up to date and in line with brand guidelines.• Utilize CRM tools to track customer interactions and data, driving customer engagement and retention.• Leverage Facebook Insights to understand customer behavior and adjust marketing strategies accordingly.• Manage budget processes, ensuring all marketing activities are cost-efficient and provide a high return on investment.• Maintain effective communication with all stakeholders, providing regular updates on marketing initiatives and performance.• Utilize GMail and other communication tools to facilitate efficient internal communication.• Monitor industry trends and competitor activities, making necessary adjustments to our marketing strategies. 02720-0013144061

Product Marketing Manager Robert Half, Marketing & Creative is looking for a Product Marketing Manager to work onsite for a client in Austin, Texas. The Product Marketing Manager will work with marketing and technology teams to lead the product marketing initiatives and rollouts, supporting sales. The Product Marketing Manager will be communicating across multiple disciples - both written and verbal. Product Marketing Manager will be identifying features, benefits and value propositions for each new product, working with the sales teams to strategize end goals. Product Marketing Manager will be leading meetings and uncovering opportunities in multiple client channels. Product Marketing Manager will be the liaison between product and marketing teams to create marketing materials, website projects, email campaigns, etc.

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

Digital Marketing Manager We are on the lookout for a Digital Marketing Manager to join our team in the Wholesale Distribution industry based in Coppell, Texas. As a Digital Marketing Manager, your role will involve launching and promoting a marketplace for consumers, planning and executing campaigns, and managing CRM platforms. This is a remote position. Responsibilities: • Launch and promote a consumer-focused marketplace as part of our digital marketing strategy. • Utilize Salesforce Marketing Cloud (SFMC) and Pardot for effective CRM management. • Leverage Google Ad Manager and Google Analytics 4 (GA4) to track, analyze, and improve campaign performance. • Plan and implement marketing campaigns that align with our eCommerce objectives. • Monitor digital marketing trends and adapt strategies to maintain a competitive edge in the Wholesale Distribution industry. • Ensure accurate and efficient processing of customer applications and maintain up-to-date customer records. • Manage customer inquiries and monitor customer accounts to take appropriate actions.

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169 results for Marketing Analytics Manager

Innovation starts with people.^®