<p>Marketing Director</p><p>The Marketing Director will lead the company’s marketing strategy and day‑to‑day execution, partnering closely with leadership to drive brand awareness, demand generation, and business growth. This role will oversee a small but growing marketing team and play a hands‑on role in digital initiatives.</p><p><strong>Key Responsibilities</strong></p><ul><li>Lead, mentor, and develop a high‑performing marketing team</li><li>Plan and execute digital marketing initiatives, including paid media, SEO, and online campaigns</li><li>Analyze performance metrics and adjust strategies based on data and insights</li><li>Collaborate with cross‑functional teams to support company goals and initiatives</li><li>Travel periodically to company locations and industry events as needed</li></ul><p><br></p>
<p>You are a product marketing professional who excels at turning insights into measurable consumer impact. You’re comfortable navigating the full product marketing lifecycle—starting with research and positioning, through to storytelling, launch execution, and ongoing optimization. You thrive in collaborative, cross-functional environments, working closely with product and marketing teams to bring consumer offerings to market. Your focus is on delivering value and fostering long-term consumer engagement, skillfully blending strategic thinking with hands-on execution.</p><p> </p><p><strong>About This Role</strong></p><p>The Consumer Product Marketing Manager sits within our Consumer Business Unit and is responsible for supporting growth and engagement across a range of consumer-facing experiences. Grounded in strong product marketing fundamentals, this role emphasizes positioning, go-to-market strategy, and execution for consumer learning offerings—including subscription-based and AI-powered products. You’ll help shape how consumers discover these experiences, understand their value, and remain engaged via guided career development and clear skill outcomes.</p><p> </p><p>You’ll also play a key part in launching and expanding consumer partnerships, collaborating across the organization to bring new partner-driven experiences to market that expand reach, bolster credibility, and contribute to overall consumer growth.</p><p> </p><p> <strong>What You’ll Do</strong></p><ul><li> Develop clear positioning, messaging, and value propositions that connect learning experiences to tangible skill and career outcomes.</li><li> Plan, execute, and coordinate go-to-market strategies for priority consumer initiatives, driving launches, adoption, and engagement for AI-driven features.</li><li> Collaborate with cross-functional partners to define and deliver go-to-market plans, including audience targeting, messaging narrative, channel strategy, and launch milestones.</li><li> Support the launch and scale-up of consumer partnerships that broaden reach and enhance market credibility.</li><li> Turn consumer research, competitive insights, and product analytics into actionable marketing strategies and provide roadmapping feedback.</li><li> Create and manage core messaging frameworks and high-impact assets to support launches and ongoing product adoption.</li><li> Work closely with owned and paid channel teams to consistently translate product positioning into impactful multi-channel messaging and creative.</li></ul>
<p>We are looking for a skilled Marketing Analyst to join our team on a contract basis in New Jersey. In this role, you will play a crucial part in transforming customer data into actionable insights, enabling strategic decision-making and enhancing customer experiences. This position offers the opportunity to collaborate across departments and leverage your analytical expertise to drive meaningful outcomes.</p><p><br></p><p>Responsibilities:</p><p>• Analyze large datasets from various sources, such as customer surveys, operational metrics, and feedback channels, to uncover insights and trends.</p><p>• Map and evaluate customer journeys to identify friction points and opportunities for improvement.</p><p>• Apply advanced statistical methods and tools, including AI and Natural Language Processing, to conduct sentiment analysis and root cause evaluations.</p><p>• Develop and maintain dashboards and visualizations using tools like Tableau to monitor customer experience metrics.</p><p>• Translate complex data into compelling narratives and presentations that resonate with both technical and non-technical audiences.</p><p>• Partner with cross-functional teams to share findings, develop action plans, and measure the effectiveness of customer-focused initiatives.</p><p>• Advocate for a customer-centric approach by presenting data-driven insights to stakeholders and leadership.</p><p>• Gather and align business requirements to ensure analytical efforts support organizational goals.</p><p><br></p><p>02720-0013386357</p><p><br></p>
We are looking for a skilled Web Content Manager to join our team in Philadelphia, Pennsylvania. In this role, you will oversee the organization, creation, and maintenance of digital content across various platforms to ensure consistency and quality. This is a long-term contract position offering an excellent opportunity to contribute to impactful projects and collaborate with a dynamic team.<br><br>Responsibilities:<br>• Manage and update web content to ensure accuracy, relevance, and alignment with organizational goals.<br>• Collaborate with cross-functional teams to gather necessary information for digital content creation and publishing.<br>• Monitor website performance and user engagement, implementing improvements as needed.<br>• Ensure all content adheres to established branding guidelines and accessibility standards.<br>• Conduct regular audits of existing content to identify areas for optimization and enhancement.<br>• Coordinate with stakeholders to plan and execute content strategies for new initiatives.<br>• Utilize web analytics tools to track content performance and provide actionable insights.<br>• Troubleshoot and resolve issues related to content management systems.<br>• Train team members on web content best practices and tools, fostering knowledge sharing.<br>• Support special projects and initiatives requiring digital content expertise.
<p>We are seeking a strategic and hands-on Director of Marketing to lead all aspects of our marketing efforts. This senior role will be responsible for developing and executing marketing strategies that drive brand awareness, elevate our industry presence, and support client acquisition across diverse market sectors. The ideal candidate brings a mix of creativity, construction industry insight, and a proven ability to lead cross-functional teams and campaigns.</p><p><br></p><p>Key Responsibilities</p><p>Strategy & Planning</p><p>• Develop and execute a comprehensive annual marketing plan aligned with company goals, including brand strategy, client engagement, and business development support.</p><p>• Conduct market research and competitor analysis to identify trends, positioning opportunities, and new growth segments in commercial construction.</p><p>• Define and track key performance indicators (KPIs) across all marketing activities, ensuring data-driven decision-making.</p><p>Branding & Execution</p><p>• Lead the development and refinement of the brand voice, visual identity, and messaging across all channels and materials.</p><p>• Manage all content creation including project case studies, brochures, proposal graphics, and website updates.</p><p>• Ensure consistent and high-quality messaging in presentations, and marketing collateral.</p><p>• Oversee social media strategy, PR initiatives, email campaigns, and trade publication presence to increase visibility in target markets.</p><p>• Manage photography, videography, and documentation of completed projects and construction milestones.</p><p>Digital & Technology</p><p>• Oversee website management and optimization, including SEO, project pages, and analytics.</p><p>• Lead the implementation and use of marketing technologies, CRM tools (e.g., Salesforce, Wrike), and automation platforms to enhance outreach and reporting.</p><p>• Maintain digital asset libraries and ensure up-to-date content across all platforms.</p><p>Leadership & Collaboration</p><p>• Manage and mentor a marketing team and external creative partners (agencies, photographers, writers).</p><p>• Work closely with Business Development, Estimating, and Operations teams to develop marketing strategies that support sales efforts.</p><p>• Coordinate with HR and Recruiting to support employer branding, career fair materials, and talent acquisition efforts.</p><p>• Represent the company at industry events, trade shows, and award submissions.</p><p><br></p><p>Required Skills and Qualifications</p><p>• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field (Master’s preferred).</p><p>• 8+ years of marketing experience, with at least 3–5 years in a senior leadership role, preferably within the AEC (Architecture, Engineering, Construction) industry.</p><p>• Proven track record of building and managing marketing teams and delivering measurable business results.</p><p>• Strong knowledge of the construction project lifecycle and the client decision-making process.</p><p>• Excellent writing, editing, and visual communication skills tailored for both internal and external stakeholders.</p><p>• Proficiency in Adobe Creative Suite, WordPress, CRM systems (e.g., Salesforce, Wrike), and Google Analytics.</p><p>• Deep understanding of digital marketing, brand management, and content strategy.</p><p><br></p>
<p>HOT OPENING. Permanent hire position that will require fully in-office at our client's location in Clearwater, FL. Local candidates only. </p><p><br></p><p>Will be setting up interviews with our client for the 2nd week of February. </p><p><br></p><p>We’re looking for a Digital Project Manager with strong experience leading web, ecommerce, and digital marketing initiatives. This person will coordinate cross‑functional teams, manage timelines and deliverables, and ensure digital projects move smoothly from concept to launch.</p><p><br></p><p>You’ll work closely with developers, designers, media specialists, and business stakeholders to drive high-quality execution across web development, Shopify builds, media buying, and process improvements.</p><p>This is a mid‑level role suited for someone who can blend technical understanding with excellent communication and project leadership.</p><p><br></p><p>What You’ll Do</p><p>Lead day‑to‑day project management across web development, Shopify launches, and digital marketing initiatives</p><p>Plan, scope, and manage sprints within Scrum/Agile methodologies</p><p>Coordinate cross‑department communication between dev, creative, marketing, analytics, and leadership teams</p><p>Oversee timelines, roadmaps, budgets, and resource allocation</p><p>Manage and optimize workflows, documentation, and digital processes</p><p>Support media buying initiatives across Google Ads, Google Merchant Center, GA4, and Meta platforms</p><p>Partner with stakeholders to gather requirements, translate needs into actionable tasks, and ensure accurate execution</p><p>Facilitate daily standups, sprint planning, retrospectives, and project reviews</p><p>Conduct basic QA/UAT and ensure deliverables meet quality standards</p><p>Identify risks, blockers, and inefficiencies, proposing solutions proactively.</p><p><br></p>
We are looking for a creative and strategic Brand Manager to join our team in El Segundo, California. In this role, you will focus on driving brand awareness and growth for skincare products, particularly in the anti-aging segment. This is a long-term contract position, offering an exciting opportunity to shape and implement impactful marketing strategies.<br><br>Responsibilities:<br>• Develop and execute comprehensive marketing strategies tailored to skincare products, with a focus on the anti-aging category.<br>• Conduct in-depth market analysis to identify emerging trends and opportunities in the skincare industry.<br>• Manage and optimize social media campaigns to enhance brand visibility and engagement.<br>• Collaborate with cross-functional teams to ensure alignment with branding standards and corporate objectives.<br>• Utilize CRM tools to track campaign performance and customer interactions.<br>• Plan and implement advertising campaigns to promote product launches and brand initiatives.<br>• Monitor and analyze Facebook Insights and other social media metrics to refine strategies.<br>• Work with brand ambassadors to amplify brand awareness and reach target audiences.<br>• Create and maintain consistent branding across all digital platforms.<br>• Perform gap analysis to identify areas for improvement in brand strategy and execution.
<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
<p>Martech Manager</p><p><br></p><p>We are seeking an experienced <strong>Martech Manager</strong> to join our team in Doylestown, Pennsylvania. This role will lead the optimization and management of marketing technologies, data systems, and digital campaigns to support business growth in a <strong>manufacturing-driven environment</strong>. The ideal candidate brings a strong blend of technical marketing expertise, analytics, and cross‑functional collaboration to ensure streamlined processes, measurable performance, and alignment with organizational goals.</p><p>Key Responsibilities</p><ul><li>Manage and optimize company websites and related digital systems to ensure strong user engagement, performance, and alignment with business objectives.</li><li>Serve as the marketing systems lead, partnering closely with IT to ensure platforms are <strong>secure, scalable, compliant</strong>, and well integrated.</li><li>Evaluate, implement, and manage marketing technology tools—including <strong>HubSpot</strong>—to improve campaign execution, automation, and analytics.</li><li>Develop and maintain accurate reporting and dashboards to measure campaign performance, attribution, and multi‑touch customer journeys.</li><li>Support campaign execution by building workflows, templates, and automated processes that enhance efficiency and consistency.</li><li>Align lead management, scoring, and routing processes within <strong>HubSpot</strong> to ensure seamless integration with sales teams and CRM workflows.</li><li>Ensure data integrity and compliance with global data privacy regulations, maintaining clear documentation, training materials, and operational guidelines.</li><li>Drive continuous improvement through testing, optimization, and process enhancement across digital campaigns.</li><li>Partner with developers and external vendors to troubleshoot issues, prioritize enhancements, and manage digital initiatives and future projects.</li><li>Collaborate cross‑functionally with sales, product, and operations teams to support marketing initiatives within a <strong>manufacturing and industrial business context</strong>.</li></ul>
<p>We are looking for an experienced and innovative Director of Marketing to lead our company's marketing efforts in Southfield, Michigan. This role is pivotal in shaping and implementing strategies that drive growth, enhance brand visibility, and foster customer engagement. As a key member of the leadership team, the ideal candidate will balance strategic planning with hands-on execution, ensuring all marketing initiatives align with business objectives. This is an exciting growth position focused on building a marketing department from the ground up, shaping and directing marketing strategies, and hiring future marketing team members. If you have 5+ years of experience as a Director of Marketing building, driving growth, and expanding international market share, apply today! </p><p><br></p><p>Responsibilities:</p><p>• Develop and oversee the company's annual marketing plans, budgets, and forecasts to ensure alignment with business goals.</p><p>• Establish measurable KPIs and reporting structures to evaluate the effectiveness of marketing strategies and campaigns.</p><p>• Create and maintain a consistent brand identity, messaging framework, and value proposition across all channels.</p><p>• Lead the development of marketing collateral, presentations, case studies, and advertising materials to support sales and branding efforts.</p><p>• Optimize digital marketing channels for lead generation and audience engagement while leveraging analytics for continuous improvement.</p><p>• Design and execute integrated demand generation campaigns to support pipeline growth and enhance sales enablement.</p><p>• Conduct in-depth market research to identify customer needs, emerging trends, and competitive insights, supporting product positioning and launches.</p><p>• Recruit, manage, and mentor a high-performing marketing team, while coordinating with external vendors and agencies.</p><p>• Organize and oversee events such as trade shows, conferences, webinars, and other customer-focused initiatives.</p><p>• Collaborate with cross-functional teams to develop sales tools, refine messaging, and enhance competitive intelligence.</p>
We are looking for an experienced Digital Marketing Manager to lead and optimize online marketing strategies for our organization. This role is ideal for a detail-oriented individual with a strong ability to develop impactful campaigns across various digital platforms. The successful candidate will play a key role in driving engagement, brand visibility, and measurable business growth. <br> Responsibilities: • Develop and implement comprehensive digital marketing strategies tailored to business objectives. • Manage and optimize email marketing campaigns to increase customer engagement and retention. • Oversee paid social media campaigns, ensuring impactful targeting and ROI. • Analyze performance metrics using tools like Google Analytics to inform marketing decisions. • Create and manage Google Ads campaigns to drive traffic and conversions. • Collaborate with cross-functional teams to align marketing initiatives with overall business goals. • Stay updated on industry trends and emerging technologies to enhance digital marketing efforts. • Monitor and report on campaign performance, providing actionable insights for improvement. • Develop strategies to enhance brand visibility across multiple digital channels. • Ensure marketing content aligns with branding guidelines and resonates with target audiences. <br> The salary range for this position is $90,000 - $130,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
We are looking for an experienced Marketing/Communications Manager to lead dynamic marketing strategies and enhance brand visibility. This role requires a creative, detail-oriented individual with expertise in crafting compelling campaigns, managing communication channels, and driving audience engagement. Join us in Plymouth Meeting, Pennsylvania, to make an impact with your innovative ideas and leadership skills.<br><br>Responsibilities:<br>• Develop and implement marketing campaigns across various channels, including email, social media, and digital platforms.<br>• Oversee the creation and distribution of engaging content tailored to target audiences.<br>• Manage social media accounts, ensuring consistent branding and audience growth.<br>• Collaborate with internal teams to align marketing strategies with business objectives.<br>• Analyze campaign performance and provide insights to improve future initiatives.<br>• Create and edit compelling copy for advertisements, newsletters, and other marketing materials.<br>• Lead the planning and execution of communication strategies to enhance brand reputation.<br>• Stay updated on industry trends and incorporate best practices into marketing efforts.<br>• Build and maintain relationships with stakeholders and external partners.<br>• Coordinate with designers and other team members to produce high-quality marketing assets.
We are looking for an experienced Financial Planning & Analysis (FP& A) Manager to lead and expand the FP& A function in our organization. This role is ideal for a finance expert who is detail oriented, thrives on working with data, creating financial models, and collaborating with cross-functional teams to drive business performance and strategic decision-making. Located in Dania Beach, Florida, this position offers the opportunity to make a significant impact by enhancing profitability, productivity, and operational visibility.<br><br>Responsibilities:<br>• Develop and maintain annual budgets, rolling forecasts, and long-term financial models to support organizational objectives.<br>• Create scenario analyses and 'what-if' models to guide strategic decisions and assess risks.<br>• Conduct variance analyses comparing actual results to forecasts and budgets, providing actionable recommendations.<br>• Collaborate with leaders in operations, sales, marketing, HR, and IT to establish and refine key performance metrics.<br>• Evaluate service margins, labor productivity, and pricing strategies to identify opportunities for improvement.<br>• Deliver comprehensive P& L analyses while recommending strategies for margin enhancement.<br>• Monitor sales pipeline and ensure accuracy in forecasting and reporting.<br>• Design dashboards and performance reports to provide leadership with real-time insights.<br>• Facilitate the implementation and adoption of advanced reporting and planning tools within the organization.<br>• Enhance FP& A workflows and reporting standards by introducing process improvements and ensuring data integrity.
<p>Now Hiring: Demand Generation Manager</p><p><br></p><p>A fast-growing B2B services organization serving private equity and executive-level buyers is hiring a full-time Demand Generation Manager to bring structure, ownership, and measurable impact to its growth engine.</p><p><br></p><p>This role exists because demand gen today is spread across multiple people and vendors. The goal of this hire is to pull ads, email, content, events, and social into one cohesive, performance-driven motion.</p><p><br></p><p>What You’ll Be Responsible For</p><ul><li>Owning end-to-end B2B demand generation strategy and execution</li><li>Managing paid media, with a strong focus on LinkedIn Ads and retargeting (agency-supported but internally owned)</li><li>Driving email demand programs and nurturing strategies (currently content-heavy, shifting back toward demand)</li><li>Integrating events, partnerships, and non-traditional activations into demand campaigns</li><li>Improving audience segmentation by persona, seniority, and intent</li><li>Using HubSpot to measure attribution, optimize performance, and report pipeline impact</li><li>Translating performance data into actionable insights tied directly to business outcomes</li></ul><p><br></p><p>What They’re Looking For</p><ul><li>5+ years of hands-on B2B demand generation experience</li><li>Background in B2B services or professional services strongly preferred</li><li>Proven experience running paid campaigns and managing budgets</li><li>Deep HubSpot experience is a must</li><li>Comfortable challenging agencies, testing ideas, and operating in ambiguity</li><li>Someone who speaks fluently in metrics, ROI, and impact, not just activities</li></ul><p><br></p><p>What to Expect</p><ul><li>High ownership and visibility</li><li>Autonomous environment with room to influence strategy</li><li>Hybrid work model</li></ul><p><br></p><p>Details</p><p>Nashville, TN | Maryland Farms | Hybrid (4 days onsite, Fridays WFH)</p><p>$120K base + 10% bonus</p><p><br></p>
<p>We are looking for a skilled <strong>Digital Marketing Manager</strong> to join our team in Redmond, Washington. This long-term contract position offers the opportunity to create impactful strategies across social media, email campaigns, and paid advertisements. You will play an essential role in developing and managing marketing initiatives to drive engagement and growth.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement effective digital marketing strategies across multiple channels, including social media and email.</p><p>• Create engaging and innovative content to enhance brand visibility and audience interaction.</p><p>• Monitor and analyze campaign performance using tools such as Google Analytics to optimize results.</p><p>• Manage paid social and Google Ads campaigns to ensure maximum ROI.</p><p>• Collaborate with cross-functional teams to align marketing efforts with business goals.</p><p>• Identify trends and opportunities in the digital space to improve campaign effectiveness.</p><p>• Ensure consistent messaging and branding across all digital platforms.</p><p>• Track and report on key performance indicators to measure success and inform future strategies.</p><p>• Research competitors and market trends to stay ahead in the industry.Robert Half is seeking a mid-level Digital Marketing Specialist for a contract-to-hire role in the Greater Seattle area. The ideal candidate has 2–4 years of experience managing multiple social media channels and developing strategic, engaging content to support product marketing efforts.</p><p><br></p><p>📅 Contract Type: Contract-to-Hire (duration TBD)</p><p> 💲 Pay: $37–$39/hour (W2)</p><p> 📍 Location: Eastside of Greater Seattle (Hybrid – 3 days onsite)</p><p> ⏰ Schedule: M–F, 40 hours/week</p><p> 🛠️ Tools: Social media platforms, social listening tools, video editing apps</p><p> 🚀 Start Date: ASAP / TBD</p><p><br></p><p>✨Responsibilities: </p><ul><li>Manage all social media accounts, including posting schedules, paid ads, and campaign execution</li><li>Assist with or directly manage paid social campaigns (boosted posts, ads, A/B tests, basic setup)</li><li>Create and curate content across multiple channels</li><li>Pull performance metrics and optimize content accordingly</li><li>Use insights and social listening tools to inform ongoing strategy</li><li>Edit videos and design content using Canva, Adobe Creative Suite, and other creative apps</li><li>Attend monthly or quarterly events to capture content</li><li>Assist with webinars and other virtual events</li><li>Support the digital marketing team with broader goals and initiatives</li></ul><p><br></p><p><br></p>
<p>We are seeking an experienced Digital Marketing Manager to own and optimize all paid digital campaigns focused on growing membership, driving event attendance, boosting product/service sales, and building brand initiatives. This pivotal role will lead paid marketing on LinkedIn, Meta, Google Ads, programmatic/display, and retargeting channels—overseeing everything from strategy and execution to reporting and analysis.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Plan, build, launch, and optimize paid media campaigns across LinkedIn, Meta (Facebook/Instagram), Google Ads, display/programmatic, and retargeting platforms.</li><li>Develop and execute campaigns supporting membership, events, products/services, and brand initiatives, ensuring strong ROI and performance.</li><li>Manage campaign budgets, pacing, creative rotation, and audience targeting for maximum impact.</li><li>Maintain clear performance benchmarks and implement ongoing A/B, multi-variant, creative, and landing page testing to drive improvements.</li><li>Build and maintain UTMs and tracking infrastructure, ensuring accurate flow of campaign data into analytics and reporting platforms.</li><li>Serve as data owner for campaign performance, web analytics, attribution, and engagement metrics.</li><li>Create, manage, and present dashboards and weekly/monthly reports visualizing campaign performance, ROI, and recommended optimizations or next steps.</li><li>Analyze traffic, conversion rates, channel performance, and lead quality, sharing actionable insights with stakeholders.</li><li>Collaborate closely with email marketing teams to tie paid media results to downstream business outcomes (registrations, renewals, purchases, etc.).</li><li>Maintain a centralized performance repository to track benchmarks, trends, and learnings across all digital campaigns.</li><li>Build and update the digital campaign playbook, including QA checklists, documentation, and roles/workflows.</li><li>Stay up to date on new digital ad tools, platforms, and AI capabilities—especially those accelerating campaign speed or improving return on ad spend.</li><li>Implement efficient, repeatable campaign testing frameworks for continual optimization.</li></ul><p><br></p>
<p>We are looking for an experienced Marketing Manager to lead strategic initiatives and drive impactful marketing campaigns in the eye care (ophthalmic and optometric) sectors. This role demands a deep understanding of clinical messaging, competitive positioning, and retail marketing strategies to enhance product adoption and customer loyalty. The ideal candidate will possess both a strategic mindset and hands-on expertise to execute integrated marketing programs effectively.</p><p><br></p><p>Responsibilities:</p><p>• Develop and implement comprehensive annual marketing plans for key product lines, ensuring alignment with organizational goals.</p><p>• Lead the coordination and execution of new product launches, delivering campaigns that resonate with target audiences.</p><p>• Partner with sales teams and key opinion leaders (KOLs) to craft innovative programs supporting clinical practices and patient care.</p><p>• Monitor and analyze marketing campaign performance using analytics tools, adjusting strategies to maximize effectiveness and lead quality.</p><p>• Manage collaborations with industry associations to strengthen partnerships and expand market reach.</p><p>• Organize continuing education events, webinars, and other initiatives to engage healthcare practitioners and showcase product benefits.</p><p>• Work closely with regulatory and compliance teams to ensure all promotional materials meet industry standards.</p><p>• Oversee marketing budgets, vendor relationships, and project timelines to ensure efficient resource utilization.</p>
<p>About the Position</p><p>We are seeking an experienced Marketing Director with a strong background in non-profit organizations to lead our clients marketing team and elevate their brand presence. This role will be responsible for setting the marketing vision, developing strategy, and ensuring a consistent brand voice across all channels. The Marketing Director will act as the organization’s storyteller, managing internal resources and external vendors to create compelling content that resonates with our audience.</p><p><br></p><p>Key Responsibilities</p><ul><li>Lead the Marketing Organization: Oversee all marketing functions, ensuring alignment with organizational goals.</li><li>Develop Strategy & Vision: Create and implement marketing strategies that drive engagement and growth.</li><li>Brand Management: Maintain and evolve the brand voice across all platforms.</li><li>Vendor & Agency Management: Coordinate with external partners for creative projects, campaigns, and media buys.</li><li>Content Creation & Storytelling: Guide the development of photo and video content, ensuring high-quality storytelling that reflects our mission.</li><li>Website Oversight: Manage WordPress-based website updates and improvements (familiarity required, not deep technical expertise).</li><li>Hands-On Support: Participate in photography, videography, and event-related marketing activities as needed.</li></ul><p><br></p><p><br></p>
We are looking for an Email Marketing Manager to oversee the creation and execution of impactful email campaigns that enhance customer engagement and drive revenue growth. This position combines strategic thinking, data-driven decision-making, and technical expertise to deliver personalized and effective messaging. Based in Miami, Florida, this role offers the opportunity to contribute to brand loyalty and customer satisfaction through innovative email marketing strategies.<br><br>Responsibilities:<br>• Design and implement targeted email campaigns to boost customer retention and encourage repeat purchases.<br>• Develop and execute A/B testing strategies to optimize subject lines, content, placement, and send times for improved performance.<br>• Troubleshoot and resolve technical issues related to automation triggers and data synchronization to ensure seamless campaign delivery.<br>• Create and refine automated customer journeys, such as welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back sequences.<br>• Regularly review and enhance automated workflows to eliminate friction points and uncover opportunities for incremental revenue growth.<br>• Monitor and analyze key performance indicators, including open rates, click-through rates, conversion rates, and revenue metrics.<br>• Provide actionable insights based on campaign data to inform strategies for scaling and improving customer engagement.<br>• Collaborate with internal teams to ensure email designs align with brand standards and deliver a consistent customer experience.
<p>We are seeking a strategic and creative Brand Manager to lead brand development initiatives that strengthen market positioning, increase awareness, and drive customer engagement. This role oversees brand strategy, messaging, and visual identity across all marketing channels to ensure consistency and impact.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive brand strategies aligned with business goals</li><li>Define brand positioning, voice, and messaging frameworks</li><li>Ensure consistent brand identity across digital, print, social, and advertising channels</li><li>Collaborate with creative, content, and product teams on campaigns and launches</li><li>Conduct market research and competitive analysis to inform brand strategy</li><li>Monitor brand performance metrics and recommend optimizations</li><li>Manage brand guidelines and oversee asset development</li><li>Support cross-functional teams with brand training and alignment</li></ul><p><br></p>
<p>Compensation<strong>:</strong> Up to <strong>$110,000</strong></p><p><strong>Location: This is based out of Rochester, NY but this client is</strong> <strong>open to remote individuals out of state for the right experience. If based in Rochester, you must work a hybrid schedule having some in-office presence.</strong></p><p>Employment Type<strong>:</strong> Full-Time/Permanent</p><p><br></p><p><strong>About the Role</strong></p><p>Hannah Savage with Robert Half is seeking an experienced <strong>Product Marketing Manager</strong> to join her client's team and lead the strategic positioning, go‑to‑market planning, and customer-focused messaging for their products. This role is ideal for someone coming directly from a similar product or strategic marketing position within <strong>advanced manufacturing, automotive, display technology, or lighting industries</strong>.</p><p>You will collaborate closely with cross-functional teams—including product management, engineering, and sales—to translate technical capabilities into compelling value propositions that drive market adoption and business growth.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute product marketing strategies, messaging, and positioning for new and existing products.</li><li>Lead go‑to‑market planning, ensuring alignment between product, sales, and marketing stakeholders.</li><li>Conduct market and competitive analysis to identify trends, opportunities, and customer needs.</li><li>Create product launch materials, sales tools, presentations, and content that support successful commercialization.</li><li>Partner with product management to support roadmap development through voice-of-customer insights.</li><li>Analyze product performance and campaign metrics to inform strategy and drive continuous improvement.</li><li>Represent the product marketing function at customer meetings, industry events, and tradeshows as needed.</li></ul><p><br></p><p>For immediate and confidential consideration, apply today or contact Hannah Savage with Robert Half's Rochester, NY branch! </p>
<p>Robert Half’s client is seeking a highly skilled <strong>Digital Creative Manager</strong> to lead digital content development, creative strategy, and workflow management within a fast‑paced, collaborative environment. This role is ideal for a creative leader who excels at balancing hands‑on production with structured project management. The position requires strong experience using <strong>Smartsheet</strong> to manage creative operations, timelines, and cross‑functional collaboration.</p><p><strong>Key Responsibilities</strong></p><p><strong>Creative Direction & Production</strong></p><ul><li>Lead concept development and execution of digital creative assets, including social media content, web graphics, email visuals, video storyboards, and digital advertising.</li><li>Ensure brand consistency across all creative deliverables.</li><li>Provide creative direction to designers, freelancers, and external vendors.</li><li>Review and refine creative assets to ensure quality and alignment with campaign goals.</li></ul><p><strong>Digital Content Strategy</strong></p><ul><li>Collaborate with marketing teams to develop digital content strategies that support brand awareness, engagement, and lead generation.</li><li>Optimize creative assets for performance across digital platforms.</li><li>Analyze creative performance metrics and recommend improvements.</li></ul><p><strong>Project & Workflow Management (Smartsheet)</strong></p><ul><li>Build and manage project plans, creative calendars, and production workflows using <strong>Smartsheet</strong>.</li><li>Track deadlines, deliverables, and resource allocation.</li><li>Create Smartsheet dashboards, reports, and automated workflows to streamline communication.</li><li>Implement best practices for creative intake, prioritization, and delivery.</li></ul><p><strong>Cross‑Functional Collaboration</strong></p><ul><li>Partner with marketing, communications, admissions, and leadership teams to understand project needs and translate them into creative solutions.</li><li>Coordinate with external agencies, photographers, videographers, and other creative partners.</li><li>Support internal stakeholders with creative assets for campaigns, events, and organizational initiatives.</li></ul><p><br></p><p><br></p>
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
<p>We are looking for a skilled Campaign Specialist with pharmaceutical HCP media operations experience. This candidate must have experience running endemic impressions-based programs and ability to work with impressions, page views, and clicks. This role is ideal for someone who is detail-oriented and excels at managing digital campaigns and coordinating cross-functional teams. As part of a long-term contract, you will oversee omnichannel project delivery, ensuring the accuracy, quality, and success of campaigns in the clinical research industry. This candidate should also have experience using Jira. </p><p><br></p><p>Responsibilities:</p><p>• Manage all aspects of campaign delivery, including setup, quality assurance, launch, pacing, optimization, and close-out.</p><p>• Collaborate with editorial, product, and ad operations teams to ensure accurate targeting and seamless content placement.</p><p>• Monitor campaign pacing and key performance indicators, identifying risks and implementing mitigation strategies.</p><p>• Coordinate cross-functional teams to ensure project timelines, trackers, and documentation are maintained effectively.</p><p>• Lead internal status updates, kick-off meetings, and ongoing delivery checkpoints for assigned projects.</p><p>• Generate performance reports using internal dashboards in collaboration with data analytics and marketing teams.</p><p>• Ensure compliance with regulatory standards and maintain accurate records for campaigns.</p><p>• Support billing reconciliation processes and validate delivery against contracted agreements.</p><p>• Provide optimization recommendations to improve campaign outcomes in partnership with marketing and product teams.</p><p>• Capture proof-of-placement documentation, including screenshots and reports, for client validation.</p>
