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Job Overview:
Our client, an innovative and fast-growing advertising agency, is seeking a seasoned Paid Media Manager to lead their digital advertising efforts and drive campaign success for their portfolio of established clients. This role serves as a cornerstone for strategic leadership, campaign execution, and cross-functional collaboration in an agency environment. As a Paid Media Manager, you will oversee omni-channel campaigns, refine budget pacing and tracking, ensure seamless technical integrations, and manage client communication to achieve outstanding results.
Key Responsibilities:
Collaboration in a Team-Oriented Agency:
- Partner with leadership, account managers, and creative teams to align paid media strategies with larger agency and client objectives.
- Drive innovative ad operations processes that prioritize scalability, accuracy, and efficiency.
- Cultivate a solution-oriented mindset in a fast-paced environment where flexibility and teamwork are key.
Budget Oversight:
- Manage and monitor advertising budgets (~$1M+ annually) across multiple platforms, ensuring campaigns adhere to timelines and client performance benchmarks.
- Proactively adjust budgetary allocations to optimize performance and ROI in real time.
Campaign Results & Reporting:
- Use platforms like GA4 and other advanced analytics tools to track, analyze, and communicate campaign success metrics.
- Conduct A/B testing to refine targeting, creative content, and conversion strategies.
- Present detailed post-campaign reports and actionable insights to both internal teams and clients.
In-Platform Expertise:
- Leverage hands-on experience across Google Ads, Meta (Facebook), TikTok, Pinterest, YouTube, Bing, and other platforms for campaign execution and optimization.
- Implement and maintain accurate tracking through Google Tag Manager and other tools to ensure data fidelity.
Client Communication Excellence:
- Act as a client-facing leader to translate technical advertising strategies and insights into easy-to-understand narratives.
- Collaborate with clients to align personal business goals with agency deliverables.
Quality Assurance & Compliance:
- Ensure all campaigns comply with industry standards, privacy regulations, and advertising platform guidelines.
- Build and enforce quality assurance protocols to confirm campaigns meet client expectations before and after launch.
Additional Job Tasks:
- Conduct proactive account and budget reviews.
- Maintain accurate and up-to-date campaign trackers to highlight performance trends and issues.
- Address and resolve issues related to tracking, CRM integrations, and platform discrepancies.
- Forecast targeting and ROI for new clients or prospective campaign launches.
- Monitor ongoing KPIs while routinely identifying new optimization opportunities per platform suggestions (e.g., Google Recommendations tab).
Qualifications/Requirements:
- 7+ years of experience in omni-channel digital advertising within an agency environment.
- Ability to manage and execute large-scale paid media campaigns (~$1M+ annually).
- Deep expertise in omnichannel platforms such as Google, Meta, TikTok, Bing, Pinterest, and YouTube.
- Advanced proficiency in Google Ads, Google Tag Manager, Google Analytics (including GA4), and CRM tools like Zapier.
- Certifications desired: Google Ads/Analytics (required), Meta Blueprint (preferred).
- Proven track record of translating data analysis into actionable business recommendations.
- Excellent leadership and collaboration skills with experience working across multifunctional and client-facing teams.
- Strong written and verbal communication skills for impactful client presentation and stakeholder management.
•Non-Negotiables for the Role:
- Experience in an advertising agency setting.
- Proven track record in holistic campaign management and strategy creation across multiple platforms.
- Exceptional technical ability to set up, track, optimize, and scale digital campaigns with minimal oversight.
- Open-mindedness to share and implement new ideas that contribute to team and company growth.
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