An SEM/PPC (search engine marketing/pay per click) specialist in Canada is responsible for managing paid search advertising campaigns to drive website traffic and generate leads. This role involves keyword research, ad creation, bidding strategy, and performance analysis to optimize campaign ROI.
Typical SEM/PPC specialist duties:
Conduct in-depth keyword research to identify relevant keywords and phrases.Analyze search engine algorithms and trends.Create and manage paid search campaigns on platforms like Google Ads and Bing Ads.Optimize bidding strategies (manual, automated, or a combination) to maximize ROI.Monitor campaign performance and make necessary adjustments.Conduct A/B tests on ad copy, landing pages, and bidding strategies.Manage campaign budgets effectively.
Looking for a SEM/PPC specialist or a SEM/PPC specialist job?
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
72228
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
80311
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
