This role is responsible for executing digital marketing campaigns to drive brand awareness, generate leads, and increase sales. The digital marketing specialist role involves managing various digital channels, analyzing campaign performance, and staying up-to-date with industry trends.
Typical digital marketing specialist duties:
Develop and implement social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).Develop high-quality content (blog posts, articles, videos, infographics) aligned with marketing goals.Optimize content for search engines (SEO).Create and execute email marketing campaigns.Manage paid advertising campaigns on platforms like Google Ads and social media.Monitor website traffic and user behavior using analytics tools (Google Analytics).
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Salary for Digital Marketing Specialist in Halifax, NS
53763 -
69891
25th percentile
53763
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
59139
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
69891
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
