Demand Generation Manager in Vancouver, BC

Demand Generation Manager Job Description

This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.

Typical demand generation manager duties:

Develop and implement comprehensive demand generation strategies aligned with business objectives.

Define target audiences, buyer personas, and customer journeys.

Utilize marketing automation platforms to nurture leads and improve conversion rates.

Track and analyze campaign performance metrics to measure ROI.

Analyze marketing data to identify trends, insights, and opportunities for improvement.

Use data to inform campaign optimization and decision-making.

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Salary for Demand Generation Manager in Vancouver, BC

85540 - 108420

25th percentile

85540

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

96200

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

108420

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Marketing Analytics Manager

92040

105820

120380

Marketing Analytics Specialist

65520

82420

94380

E-Commerce Manager

77220

94900

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Project Manager – Marketing and Creative

77220

98540

111540

Product Manager

81380

98540

119860

Brand Manager

71240

86060

97760

Event Manager

58240

71760

82680

Event Coordinator

50180

58240

66560

Media Director

93080

100620

110500

Media Buyer

59540

72280

88140

Media Planner

54340

62920

73060

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