Demand Generation Manager in Vancouver, BC

Demand Generation Manager Job Description

This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.

Typical demand generation manager duties:

Develop and implement comprehensive demand generation strategies aligned with business objectives.

Define target audiences, buyer personas, and customer journeys.

Utilize marketing automation platforms to nurture leads and improve conversion rates.

Track and analyze campaign performance metrics to measure ROI.

Analyze marketing data to identify trends, insights, and opportunities for improvement.

Use data to inform campaign optimization and decision-making.

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Database

Facebook Insights

Social Media Channels

EO/IR systems

Digital

Websites

QA Management

Marketing Activities

Digital Media

Salary for Demand Generation Manager in Vancouver, BC

84500 - 107380

25th percentile

84500

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

95160

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

107380

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Media Director

90740

100360

110240

Marketing Analytics Manager

91000

104520

112580

Marketing Analytics Specialist

64740

81380

93340

E-Commerce Marketing Manager

76960

94640

106340

Project Manager – Marketing and Creative

76180

97240

110240

Brand/Product Manager

71500

88400

109460

Media Buyer

59020

71500

87100

Event Manager

57460

70980

81640

Event Coordinator

47580

57200

65260

Media Planner

50700

62140

68380

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