Demand Generation Manager in Kitchener Waterloo, ON

Demand Generation Manager Job Description

This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.

Typical demand generation manager duties:

Develop and implement comprehensive demand generation strategies aligned with business objectives.

Define target audiences, buyer personas, and customer journeys.

Utilize marketing automation platforms to nurture leads and improve conversion rates.

Track and analyze campaign performance metrics to measure ROI.

Analyze marketing data to identify trends, insights, and opportunities for improvement.

Use data to inform campaign optimization and decision-making.

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Salary for Demand Generation Manager in Kitchener Waterloo, ON

82250 - 104250

25th percentile

82250

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

92500

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

104250

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Marketing Analytics Manager

88500

101750

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Marketing Analytics Specialist

63000

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90750

E-Commerce Manager

74250

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74250

94750

107250

Product Manager

78250

94750

115250

Brand Manager

68500

82750

94000

Event Manager

56000

69000

79500

Event Coordinator

48250

56000

64000

Media Director

89500

96750

106250

Media Buyer

57250

69500

84750

Media Planner

52250

60500

70250

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