Demand Generation Manager in Calgary, AB

Demand Generation Manager Job Description

This role is responsible for developing and executing strategies to generate qualified leads and drive revenue growth. The demand generation manager role requires a deep understanding of the target audience, marketing automation, and data analytics to create effective campaigns and optimize performance.

Typical demand generation manager duties:

Develop and implement comprehensive demand generation strategies aligned with business objectives.

Define target audiences, buyer personas, and customer journeys.

Utilize marketing automation platforms to nurture leads and improve conversion rates.

Track and analyze campaign performance metrics to measure ROI.

Analyze marketing data to identify trends, insights, and opportunities for improvement.

Use data to inform campaign optimization and decision-making.

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Database

Facebook Insights

Social Media Channels

EO/IR systems

Digital

Websites

QA Management

Marketing Activities

Digital Media

Salary for Demand Generation Manager in Calgary, AB

84906 - 107896

25th percentile

84906

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

95618

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

107896

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

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91438

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65051

81771

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77330

95095

106851

Project Manager – Marketing and Creative

76546

97708

110770

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71844

88825

109986

Media Buyer

59304

71844

87519

Event Manager

57736

71321

82033

Event Coordinator

47809

57475

65574

Media Planner

50944

62439

68709

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