Creative Director

Creative Director Job Description

The creative director is a visionary leader responsible for conceptualizing, developing, and overseeing the creative direction of a project or campaign. They possess a keen eye for design, a deep understanding of branding, and the ability to inspire and guide creative teams.

Typical creative director duties:

Develop and execute creative strategies aligned with business objectives.

Define brand identity, messaging, and visual language.

Collaborate with clients and stakeholders to understand their goals and target audience.

Lead and inspire creative teams, including designers, copywriters, and art directors.

Generate creative concepts and ideas for advertising campaigns, branding initiatives, and marketing materials.

Present creative concepts to clients and internal stakeholders.

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Social Media Channels

EO/IR systems

Facebook Insights

Adobe Creative Cloud

Design controls?

Marketing Activities

Brand Awareness

Branding

Production

Salary for Creative Director

126500 - 167750

25th percentile

126500

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

146250

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

167750

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Creative Services Manager

81500

93000

112750

Production Manager

80000

92500

99000

Studio Manager

64000

74000

82250

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