Content managers in Canada are responsible for developing, implementing, and overseeing content creation and distribution strategies to achieve business objectives. This role involves planning, creating, and managing content across various channels to engage audiences, build brand awareness, and drive conversions.
Typical content manager duties:
Develop and execute a content strategy aligned with business goals.Define target audience, content pillars, and content formats.Oversee the creation of high-quality content, including blog posts, articles, social media content, email campaigns, and website copy.Collaborate with writers, designers, and subject matter experts.Ensure content is optimized for search engines (SEO).Distribute content across various channels (website, social media, email, etc.).Manage content creation workflow and editorial process.
Looking for a content manager or a content manager job?
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
83640
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
98175
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
