Content Manager

Content Manager Job Description

Content managers in Canada are responsible for developing, implementing, and overseeing content creation and distribution strategies to achieve business objectives. This role involves planning, creating, and managing content across various channels to engage audiences, build brand awareness, and drive conversions.

Typical content manager duties:

Develop and execute a content strategy aligned with business goals.

Define target audience, content pillars, and content formats.

Oversee the creation of high-quality content, including blog posts, articles, social media content, email campaigns, and website copy.

Collaborate with writers, designers, and subject matter experts.

Ensure content is optimized for search engines (SEO).

Distribute content across various channels (website, social media, email, etc.).

Manage content creation workflow and editorial process.

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Salary for Content Manager

65250 - 96250

25th percentile

65250

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

82000

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

96250

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Strategist

68000

82750

101000

Copywriter

62500

77500

91000

Technical Writer

62000

84500

96500

Copy Editor

59000

70000

84000

Proposal Specialist

60500

74500

85500

Proofreader

56000

67250

79750

Web Content Manager

53500

63250

73250

Web Content Coordinator

49000

57000

63250

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