Brand Manager in Quebec City, QC

Brand Manager Job Description

Brand Managers in Canada are responsible for developing and executing brand strategies to enhance brand awareness, drive sales, and build customer loyalty. This role involves market research, brand positioning, product development, and marketing/communications.

Typical brand manager duties:

Develop and implement a comprehensive brand strategy aligned with business objectives.

Define brand identity, positioning, and messaging.

Create brand guidelines and ensure consistency across all touchpoints.

Conduct market research to understand target audience, competitors, and industry trends.

Collaborate with product development teams to create products that align with the brand strategy.

Oversee the development of marketing materials and campaigns.

Manage the brand's presence across all channels (digital, print, broadcast).

Track brand performance metrics and analyze results.

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Salary for Brand Manager in Quebec City, QC

65760 - 90240

25th percentile

65760

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

79440

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

90240

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Marketing Analytics Manager

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78960

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71280

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71280

90960

102960

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75120

90960

110640

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53760

66240

76320

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46320

53760

61440

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85920

92880

102000

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54960

66720

81360

Media Planner

50160

58080

67440

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